Jordan Furlong is a senior consultant with Stem Legal whose work focuses on law firms’ online communications and social media strategies. He delivers strategic and tactical advice to firms regarding their online content, provides direction and coaching for law firm blogs and Twitter streams, writes and edits website copy such as lawyers biographies and practice group descriptions, and advises firms on relations with both old and new media.
A graduate of Queen’s University Faculty of Law, Jordan began his legal career as an articling student with Blake, Cassels & Graydon LLP in Toronto. He then went on to serve as an award-winning editor of three leading legal periodicals: the Canadian Bar Association’s National magazine, the Canadian Corporate Counsel Association’s CCCA Magazine, and The Lawyers Weekly newspaper. He is a Fellow of the College of Law Practice Management and serves as Past Chair of its annual InnovAction Awards.
Jordan is the author of Law21: Dispatches from a Legal Profession on the Brink, named four straight years by the ABA Journal as one of the 100 best law blogs in North America. He also delivers dynamic and thought-provoking presentations to law firms and legal organizations as a partner with Edge International Consulting. Jordan lives in Ottawa with his wife and two children.
Jordan's Recent Blog Posts
- 9 Steps to a Presentation That Won’t Leave Your Audience Hating You
- Headline Attractions: Effective Titles For Your Law Firm’s Content
- Selling What No One’s Buying: The Problem of Irrelevant Differentiation
- The 4 Habits of Underachieving Law Blogs
- Why These Are The World’s Best Online Lawyer Profiles