Currently Browsing "Law Firm SEO"
What can Google+ offer law firms?
It took me a while to gather my thoughts on Google+ and the potential benefits for lawyers and law firms. Every few days, I would drop a few more ideas into a draft email; with the intent of eventually writing a post here at LFWS. Then last week, our friends over at Attorney at Work were kind enough to… more »
Techshow PPT Decks on Website Building and SEO
In the “better late than never” and “short but sweet” categories, I’ve finally uploaded the slide decks from my presentations at this year’s ABA Techshow, which was held from April 11-13 in Chicago. Website 101: Build and Rebuild was co-presented with Courtney Ward-Reichard and covers all the major aspects of law firm websites: selecting and managing a domain… more »
WordPress Security for Law Firm Websites
If your law firm website or blog uses WordPress as its content management system, please take a look at my latest Slaw column on beefing up security measures around the administration login area. WordPress is our preferred development platform here at Stem, so I’ve tried to outline some of the steps we take when setting up a new website.… more »
Tips for moving domain names
Moving your website from one domain to another is no easy task, as the American Bar Association is currently finding out. The ABA is in the middle of a transition from their long-term home at ABANet.org over to their new domain at Americanbar.org. I say middle because many of the established addresses on their old website are throwing 404 errors… more »
Law Firm Blog Location and SEO
My friend Kevin O’Keefe is debating the effectiveness of placing law firm blogs within the law firm website, as opposed to setting up each blog with its own domain name. Kevin clearly supports the idea of giving each firm blog its own domain, and wrote on this same topic last year. An important piece of context… more »
Google Instant and Legal Search
I’m still gathering my thoughts about Wednesday’s Google Instant announcement, and how these changes will impact search tactics for our market. The following list describes some of the issues I think are important, and my reactions: Search volumes are going way up. Google says 5-7 fold from the former method of searching. To me, this says that keyword research… more »
Lawyer Profiles: Dropping the Middle Initials
I’m impressed with a recent post by Bob Ambrogi titled The Art & Science of Lawyer Profiles. If you haven’t seen it already, do yourself a favour and take a look. Whether you’re in the process of drafting your own profile, or helping someone else, it’s solid advice. I’m now going to use Bob’s post to go off on… more »
SEO Without the Spam
My newest column was published at Slaw.ca today, titled: Injection Marketing Undermines Credibility. Within this piece, I’m trying to deliver two central messages. The first is pretty straight forward: that embedding links or messages about your services within web conversations is not only ‘tacky’, but it reflects terribly on you and your… more »
WatchThatPage, Response Time & Hackers
We don’t build or manage all of our client’s websites here at Stem. Sometimes it’s us at the controls, and sometimes we collaborate with the client’s in-house or local web developer. It’s an arrangement that works quite well most of the time. One situation where it can cause problems, however, is responding to a website that has been hacked. Ignoring… more »
CNW Report on Social Media & Canadian Law Firms
Heather Morrison of the CNW Group, formerly Canada News Wire, released a 11-pg report yesterday titled Canadian Law Firms and their Use of Social Media. I am quoted in it, so please excuse the vanity reference. The report itself offers a nice overview of the benefits of social media investment. That’s important, but the part I appreciated… more »
No Blog Comments & Connecting with Readers
If a blog post doesn’t receive any comments, does that mean you struck out? Actually, it’s quite common for blog posts not to receive comments. In the legal industry, and especially with lawyer blogs, we see it all the time. The truth is the majority of online readers are lurkers. It’s called the 90-9-1 Rule, where 90% of your… more »
More Lawyer Comment Spam
I’m with Nick Holmes, lawyers should know better than to drop comment spam, or let their SEO company do so on their behalf. To be even more blunt, Lawyers should fire their SEO company on the spot if the words “leave comments on other people’s blogs to boost your google rankings” comes out of their mouths! Leave… more »
The iPhone Lawyer & A Marketing Lesson
For all you iPhone groupies out there – besides the guy writing this post who wasted an entire day waiting in line for one of the first Canadian editions – there’s a new blog in town! Jeff Richardson has started a new site called iPhone J.D. and it looks like a good one! Now to spin this back… more »
Google Releases SEO Guide
Google has finally put their name to a guide for SEO practices. Announced on their webmaster central blog late last week, Google released a 22 page PDF titled, oddly enough, Google’s Search Engine Optimization Starters Guide. To those looking for a top secret advantage or holy grail to a top ranking website… well, you might have to wait… more »
Matt Homann’s 10 New Rules of Legal Marketing
Matt Homann over at the [non] billable hour has a great new post up titled 10 New Rules for Legal Marketing. As many of you may know, Matt is a long-term member of the legal blogging community, and prides himself on inspiring innovative thinking. His current push over at lexthink is to inject that method into his… more »
