Currently Browsing "Law Firm SEO"
In one of his most recent posts, Lexblog’s Kevin O’Keefe made a brave prediction on the “death of law firm homepages”. Citing the recently reported traffic declines… to the NYTimes homepage, Kevin posits, “The death of homepages on law firm websites is likely to be much the same.”
The idea that social media might be directly impacting the traffic
At the Massachusetts LOMAP Blog, law practice management advisor Heidi Alexander… has just wrapped up a super series on website essentials, and we’d be remiss not to mention it here.
From registering a domain to boosting search engine rankings, Alexander speaks from personal experience, sharing practical tips on four main aspects of website development in plain language. What makes
“I had NO idea that’s how Google works!”…
If I had a dollar for every time someone has said this to me, after I explain to them how Stem helps clients improve their search engine rankings, I’d be rich. Or at least, have enough to take my colleagues out for a pint. For something that is so fully a partmore »
Lee Rosen recently coined a new term: Marketing Attention Deficit Hyperactivity Disorder. He writes there’s a surefire way to make sure any marketing effort will fail:
“It’s called Marketing Attention Deficit Hyperactivity Disorder (“MADHD”)…. It’s marked by starting a marketing project, doing some work on it, and then moving on to another marketing project. The project is left
I’ve spent some time recently trying to contemplate the upcoming battle between Facebook and Google for the social search market — specifically, whether either company will have substantial influence on giving relevant exposure to law firm services.
To start, let me clarify my understanding of “social search” and the differing approaches taken to it by each company. We’re speaking about…
Tired of limited .COM domain options? ICANN… has started towards solving that issue by announcing the applicants for a bunch of new generic Top Level Domains (“gTLD”). Today was the “reveal day” for finding out which companies paid the $185K registration fee to grab everything from .PARIS to .WALMART. There were 1,930 applications in total; a copy of the completemore »
As promised, here are the slide desks from my two presentations at the 2012 ABA TECHSHOW.
Beyond the FAQ: Building Client-Friendly Websites was co-presented with Jeff Lantz of Esquire Interactive…. It offers advice on how to write client-centric content and how law firms can build their network of content to better serve clients, get more publishing opportunities,
It took me a while to gather my thoughts on Google+ and the potential benefits for lawyers and law firms. Every few days, I would drop a few more ideas into a draft email; with the intent of eventually writing a post here at LFWS. Then last week, our friends over at Attorney at Work… were kind enough to askmore »
In the “better late than never” and “short but sweet” categories, I’ve finally uploaded the slide decks from my presentations at this year’s ABA Techshow, which was held from April 11-13 in Chicago.
Website 101: Build and Rebuild… was co-presented with Courtney Ward-Reichard and covers all the major aspects of law firm websites: selecting and managing a domain name,more »
If your law firm website or blog uses WordPress as its content management system, please take a look at my latest Slaw column on beefing up security measures around the administration login area…. WordPress is our preferred development platform here at Stem, so I’ve tried to outline some of the steps we take when setting up a new website.more »
Moving your website from one domain to another is no easy task, as the American Bar Association is currently finding out. The ABA is in the middle of a transition from their long-term home at ABANet.org over to their new domain at Americanbar.org. I say middle… because many of the established addresses on their old website are throwing 404 errorsmore »
My friend Kevin O’Keefe is debating the effectiveness of placing law firm blogs within the law firm website, as opposed to setting up each blog with its own domain name. Kevin clearly supports the idea of giving each firm blog its own domain, and wrote on this same topic last year….
An important piece of context here: Kevin’s
I’m still gathering my thoughts about Wednesday’s Google Instant announcement, and how these changes will impact search tactics for our market. The following list describes some of the issues I think are important, and my reactions:
Search volumes are going way up.… Google says 5-7 fold from the former method of searching. To me, this says that keyword research ismore »
I’m impressed with a recent post by Bob Ambrogi titled The Art & Science of Lawyer Profiles…. If you haven’t seen it already, do yourself a favour and take a look. Whether you’re in the process of drafting your own profile, or helping someone else, it’s solid advice.
I’m now going to use Bob’s post to go off on
My newest column was published at Slaw.ca today, titled: Injection Marketing Undermines Credibility…. Within this piece, I’m trying to deliver two central messages. The first is pretty straight forward: that embedding links or messages about your services within web conversations is not only ‘tacky’, but it reflects terribly on you and your business.
For the generations of lawyers who’ve