Building web profile for the legal industry.

Media Strategy Service

The media is a powerful force for building your practice and promoting your law firm. If you can harness it, the rewards can be tremendous. But the media itself is going through great changes, presenting new opportunities and challenges for lawyers who want to maximize its potential. To get the most from the media today, you need to adopt a sophisticated, targeted approach that reinforces your specific business development goals.

That’s where Stem can help. Our Media Strategy Service provides you with a customized strategic plan for using the media (including social media) as a business development tool. Through our Media Strategy Service, we will assess your media relations, evaluate the extent to which they’re meeting your business needs, and help design a media relations effort exclusively for you and your firm. We will also provide professional guidance as you navigate your way through this increasingly important and complicated landscape.

Stem offers three versions of its Media Strategy Service, so that you can choose the one that best fits your needs:

Premium Package: $7,500

  • a personal interview to establish your media-related business development goals
  • an interactive questionnaire to determine your best media options
  • an inventory and assessment of your current media outreach practices
  • a customized strategic plan for using the media to promote your practice
  • a series of benchmarks against which to measure media outreach results
  • a guide to building relationships with key media personnel
  • a three-month period of telephone and email delivered consultation on media strategy and interactions
  • typical timeline: 3-4 months

Basic Package: $2,500

  • an inventory and assessment of your current media outreach practices
  • a guide to building relationships with key media personnel
  • a three month period of telephone and email delivered consultation on media strategy and interactions
  • typical timeline: 2-3 months

Monthly Retainer Service: $2,225

The Media Strategy Service may also be rolled into Stem’s complete Monthly Retainer Service, which includes ongoing input on the firm’s web marketing strategy, search engine optimization services, target audience profiling, content marketing campaigns and much more, at a cost of $2,225 per month.

Stem’s Media Strategy Service is provided by Jordan Furlong, a lawyer, former legal journalist and consultant with more than a dozen years’ experience leading three top Canadian legal periodicals. He served as Editor-in-Chief of the Canadian Bar Association’s flagship National magazine for a full decade, founded and served as Executive Editor of the Canadian Corporate Counsel Association’s CCCA Magazine, and held the position of Managing Editor with The Lawyers Weekly newspaper.