Jordan Furlong is an extraordinarily insightful observer of lawyers and the legal profession. He understands the practice of law, and where law is going. He is an acute observer of the broader societal and technological trends which will shape the practice of law over the next few decades. Jordan’s experience comes from a unique vantage point. Starting as a young lawyer with one of Canada’s oldest and largest law firms, he moved to become a perceptive observer and journalist. For 10 years, he edited Canada’s premiere legal publication, the prize winning Canadian Bar Association National Magazine. I have worked with him extensively over the last decade and continue to be struck by his wit, intelligence, charm and insight. Anyone who wants to understand their future in the law should pay attention to him.