Currently Browsing "Legal Marketing"

Calling All Law Firm Taglines!

Posted by Emma Durand-Wood on

We’re busy putting together the 2012 edition of our law firm taglines list (see our 2009 edition here) and need some help from you, our dear readers. Does your firm currently have a tagline? Do you know of a great one – or one that’s the pits? Good ones, bad ones, we want to see ’em all – drop more »

Google+ Search = Brand Monitoring for Law Firms

Posted by Steve Matthews on

Two announcements regarding Google Plus came out yesterday: 1) Google+ is now open to the everyone, and 2) searching for public posts is now possible. The second item should be of great interest to many law firm Marketing Directors. Think: ‘brand monitoring’.  If you’re responsible for tracking mentions of your firm’s lawyers or the firm’s name online, this will… more »

Be remarkable: Online marketing for the smaller law firm

Posted by Jordan Furlong on

Lawyers in small law firms sometimes like to poke fun at their large-firm competitors by calling them “dinosaurs.” While there’s some truth to the comparison, it’s also worth recalling that the dinosaurs had a pretty good 200-million-year run and would still be around but for that asteroid. Size might not be everything, but it’s still a lot, especially in a… more »

Law firm branding, social media, and strategy

Posted by Jordan Furlong on

My newest column in The Lawyers Weekly looks at the issue of law firm branding in the online context. Branding, as I use Pixar to illustrate, is the ability to deliver a consistent and identifiable experience to one’s customers, something that very few law firms have managed to pull off. (On purpose, anyway; more than a few firms have unknowingly… more »

What can Google+ offer law firms?

Posted by Steve Matthews on

It took me a while to gather my thoughts on Google+ and the potential benefits for lawyers and law firms.  Every few days, I would drop a few more ideas into a draft email; with the intent of eventually writing a post here at LFWS.  Then last week, our friends over at Attorney at Work were kind enough to ask… more »

Explaining social media and why it’s ideal for lawyers

Posted by Jordan Furlong on

It’s probably an understatement to say that the nature and impact of social media are not yet fully understood within the legal profession. So I want to try making two points in this article. The first is to explain to lawyers what social media actually is. The second is to go much farther and demonstrate that, at least in one… more »

Sponsored Stories: Facebook’s legal marketing breakthrough?

Posted by Jordan Furlong on

The last time I looked at Facebook for law firms, the network was still using “Fan Pages,” which I thought was a nice but not critical feature for law firm communications. Since then, the Fan Page has evolved into the ubiquitous “Like” function, Facebook has added about 100 million more members, and the site has shown signs of… more »

Importance of Industry Participation

Posted by Steve Matthews on

It’s National Biotechnology Week here in Canada, so it was good to see our clients at Gowlings participating. The firm has two free seminars coming up. The first is on Sept. 22nd in Toronto, where they’ve partnered with Marsh Canada, PwC and RBC Canada on Tools & Strategies for Canadian biotech companies to succeed.  And the second is out… more »

Comic Sans Debacle Shows Importance of Font Choice

Posted by Steve Matthews on

Ask anyone involved in legal marketing, and they’ve probably been face-to-face with a lawyer who insists on using bad fonts.  Last night it wasn’t a lawyer making this kind of bad choice, it was the owner of the Cleveland Cavaliers basketball team. His mistake wasn’t a mild one.  It wasn’t a bad call between sans serif or serif, or… more »

SEO Without the Spam

Posted by Steve Matthews on

My newest column was published at Slaw.ca today, titled: Injection Marketing Undermines Credibility.  Within this piece, I’m trying to deliver two central messages.  The first is pretty straight forward: that embedding  links or messages about your services within web conversations is not only ‘tacky’, but it reflects terribly on you and your business. For the generations of lawyers who’ve… more »

Personal Marketing Plans for Lawyers

Posted by Steve Matthews on

Michelle Golden has released her slides (embedded below) along with a great mind map from a recent presentation on personal marketing plans.  Michelle works primarily with CPAs and accounting professionals, but has also been known to dabble in the legal field. :) These are both great resources, and I highly recommend them, but two important points caught my eye:… more »

Seeklogo.com for Logo Design Ideas?

Posted by Steve Matthews on

Designing a new logo and looking for new ideas? Try SeekLogo.com, a new search tool that indexes 200,000 downloadable vector graphic logos. The term ‘law’ produced only 59 logos, so it’s not particularly heavy on legal examples;  but a database of 200K operational logo designs may help your next brainstorming session.… more »

Conference Paper on Web Based Referral Marketing

Posted by Steve Matthews on

I’m about a week late with this post, but it’s always a good time to plug ABA Techshow! Right? The paper I wrote with Reid Trautz last year, titled Supercharge Your Referrals With Technology, has been released as part the Best of ABA Techshow series. It’s the full version of the paper that was given out to attendees,… more »

101 Law Firm Taglines – 2009 Edition

Posted by Steve Matthews on

Taglines as branding devices have been a subject of  interest for some time now.  Jeanine Magsitza compiled a list of 100 law firm taglines in 2002;   Nathan Burke analysed AmLaw 200 firm’s use of taglines on their websites in 2005; and a few months ago, Carolyn Elefant advised on how to write a good tagline. Curious to see whether… more »

Lawyer Web Publishing & Content Routing

Posted by Steve Matthews on

This past Sunday I published my latest Web Law Connected column over at Slaw, titled “The Formal-to-Informal Rule of Lawyer Web Publishing“. The title of month’s article is a bit of a misnomer, and my suggestion of a rule is a mental guideline more than anything. The basic premise is to be careful about taking raw unfiltered… more »

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