Currently Browsing "Law Firm SEO"

Google Instant and Legal Search

Posted by Steve Matthews on

I’m still gathering  my thoughts about Wednesday’s Google Instant announcement, and how these changes will impact search tactics for our market.  The following list describes some of the issues I think are important, and my reactions: Search volumes are going way up. Google says 5-7 fold from the former method of searching.  To me, this says that keyword research is… more »

Lawyer Profiles: Dropping the Middle Initials

Posted by Steve Matthews on

I’m impressed with a recent post by Bob Ambrogi titled The Art & Science of Lawyer Profiles.  If you haven’t seen it already, do yourself a favour and take a look. Whether you’re in the process of drafting your own profile, or helping someone else, it’s solid advice. I’m now going to use Bob’s post to go off on… more »

SEO Without the Spam

Posted by Steve Matthews on

My newest column was published at Slaw.ca today, titled: Injection Marketing Undermines Credibility.  Within this piece, I’m trying to deliver two central messages.  The first is pretty straight forward: that embedding  links or messages about your services within web conversations is not only ‘tacky’, but it reflects terribly on you and your business. For the generations of lawyers who’ve… more »

WatchThatPage, Response Time & Hackers

Posted by Steve Matthews on

We don’t build or manage all of our client’s websites here at Stem.  Sometimes it’s us at the controls, and sometimes we collaborate with the client’s in-house or local web developer.  It’s an arrangement that works quite well most of the time. One situation where it can cause problems, however, is responding to a website that has been hacked.  Ignoring… more »

CNW Report on Social Media & Canadian Law Firms

Posted by Steve Matthews on

Heather Morrison of the CNW Group, formerly Canada News Wire, released a 11-pg report yesterday titled Canadian Law Firms and their Use of Social Media. I am quoted in it, so please excuse the vanity reference. The report itself offers a nice overview of the benefits of social media investment. That’s important, but the part I appreciated most… more »

No Blog Comments & Connecting with Readers

Posted by Steve Matthews on

If a blog post doesn’t receive any comments, does that mean you struck out? Actually, it’s quite common for blog posts not to receive comments. In the legal industry, and especially with lawyer blogs, we see it all the time.  The truth is the majority of online readers are lurkers. It’s called the 90-9-1 Rule, where 90% of… more »

More Lawyer Comment Spam

Posted by Steve Matthews on

I’m with Nick Holmes, lawyers should know better than to drop comment spam, or let their SEO company do so on their behalf. To be even more blunt, Lawyers should fire their SEO company on the spot if the words “leave comments on other people’s blogs to boost your google rankings” comes out of their mouths! Leave… more »

The iPhone Lawyer & A Marketing Lesson

Posted by Steve Matthews on

For all you iPhone groupies out there – besides the guy writing this post who wasted an entire day waiting in line for one of the first Canadian editions – there’s a new blog in town! Jeff Richardson has started a new site called iPhone J.D. and it looks like a good one! Now to spin this back to my… more »

Google Releases SEO Guide

Posted by Steve Matthews on

Google has finally put their name to a guide for SEO practices. Announced on their webmaster central blog late last week, Google released a 22 page PDF titled, oddly enough, Google’s Search Engine Optimization Starters Guide. To those looking for a top secret advantage or holy grail to a top ranking website… well, you might have to wait a… more »

Matt Homann’s 10 New Rules of Legal Marketing

Posted by Steve Matthews on

Matt Homann over at the [non] billable hour has a great new post up titled 10 New Rules for Legal Marketing. As many of you may know, Matt is a long-term member of the legal blogging community, and prides himself on inspiring innovative thinking. His current push over at lexthink is to inject that method into his speaking, conferences… more »

Law Firm SEO Adoption on the Rise

Posted by Steve Matthews on

Alyn-Weiss & Associates have just released a new survey that shows “the number of local and regional corporate, transactional and defense law firms using search engine optimization (SEO), and getting cases and referrals as a result, has tripled in the past 24 months”. Also from the press release: “59 percent of firms used SEO over the past 24 months. That… more »

Twitter Recap: Legal SEO Webinar

Posted by Steve Matthews on

I was very fortunate to be involved in a webex session this morning with the crew over at Lexblog. The topic was predictably … legal seo. Lexblog, as most readers will know, are one of the biggest builders of law blogs within our industry.  And the purpose of the session was simply to convey the basics, and to provide… more »

Quoted on CNN Money, Dow Jones

Posted by Steve Matthews on

I’m making a note here for personal history, and because I’m not sure the next time I’ll get quoted on CNN Money & Dow Jones. The story relates to my recent post on the controversial Findlaw link sales program. I would also add, this was probably one of the best experiences I’ve had with a Journalist. The writer, Nat… more »

New Slaw Article on Legal SEO

Posted by Steve Matthews on

I have a new article on Slaw this morning for my Web Law Connected column. It’s titled SEO for Law Firms: Why Adwords is Not the Solution. The article reflects some of my core critiques of Pay Per Click (PPC) marketing, and why I believe firms should question the value returned on this type of marketing investment. Please drop… more »

Findlaw Selling PageRank

Posted by Steve Matthews on

Most in-house law firm Marketers were aware of the Findlaw PageRank sales scam long before it hit the blogosphere. Mostly because they were the target of a huge email blast from Findlaw a few weeks back. Which is how I found out about the offering, when clients then forwarded the program details to me for review. [If you’re looking for… more »

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