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The iPhone Lawyer & A Marketing Lesson

Posted by Steve Matthews on

For all you iPhone groupies out there – besides the guy writing this post who wasted an entire day waiting in line for one of the first Canadian editions – there’s a new blog in town! Jeff Richardson has started a new site called iPhone J.D. and it looks like a good one! Now to spin this back to my… more »

JD Supra Facebook App Launches!

Posted by Steve Matthews on

The content distribution channels just keep coming for legal documents sharing service JD Supra! Just announced over on their JD Scoop blog, Stem client JD Supra has launched a new Facebook application to help users stream their content into their facebook profile. There are two potential options during the install process. One is the mini feed, which will… more »

Lawyers Meta Blogging

Posted by Steve Matthews on

…that is, lawyers blogging about blogging. There has been a handful of excellent posts over the last few weeks on this very subject, and these posts couldn’t come at a better time. With the current economic downturn, we’ve been hearing that business is down for both large & small firms. Just as the old adage “Buy when stocks are low”… more »

New Web Law Connected Column

Posted by Steve Matthews on

I have a new Web Law Connected column up over at Slaw, titled It’s Not the Tool! It’s YOU! My message this month is to have faith in experimentation, and to be passionate in the way we select & embrace our web marketing tools. Please drop by and have a look!… more »

Matt Homann’s 10 New Rules of Legal Marketing

Posted by Steve Matthews on

Matt Homann over at the [non] billable hour has a great new post up titled 10 New Rules for Legal Marketing. As many of you may know, Matt is a long-term member of the legal blogging community, and prides himself on inspiring innovative thinking. His current push over at lexthink is to inject that method into his speaking, conferences… more »

Twitter Recap: Legal SEO Webinar

Posted by Steve Matthews on

I was very fortunate to be involved in a webex session this morning with the crew over at Lexblog. The topic was predictably … legal seo. Lexblog, as most readers will know, are one of the biggest builders of law blogs within our industry.  And the purpose of the session was simply to convey the basics, and to provide… more »

The Rise of Lawyer Brands

Posted by Steve Matthews on

Every lawyer and legal marketer alike should read this post by Jordan Furlong, titled We Are All Solos. Some of the key points include: Personal lawyer brands are having a dramatic impact on our industry; Law Firm loyalty isn’t what it used to be, we’re fast becoming a free agent nation; Lateral hires are driving an already transient… more »

145 Lawyers and Legal Pros on Twitter

Posted by Steve Matthews on

Yesterday morning, Adrian Lurssen (aka @jdtwitt), Communications Director at legal document sharing website JD Supra, blogged a list of 145 lawyers and legal professionals he’s following on Twitter, with the goal of encouraging a some legal community matchmaking. Thanks to a short description he provides for almost every person on the list, I’m willing to bet the… more »

Quantifying a Lawyer Referral Network

Posted by Steve Matthews on

Erik Mazzone over at Law Practice Matters has an excellent post on developing & quantifying a lawyer’s referral network needs. The entire post is worth reading, but check out Erik’s rough methodology for calculating those needs: Here’s the math for Hypothetical Larry the Lawyer: 1) Larry’s average case (divorce lawyer) is worth $5,000. 2) Larry’s best referral source refers more »

Avg Cost per ‘Lawyer’ Search in Google

Posted by Steve Matthews on

I’ve been in the process of writing an article for Slaw that critiques the ROI of paid search advertising, and ended up conducting a bit of a research project. My task? I wanted to know exactly what the average cost-per-click was with Google’s Adwords for search phrases that contained the word ‘lawyer’. Using the Google keyword research tool, an… more »

Google Gives Comment Spam Zero Credit

Posted by Steve Matthews on

Kevin O’Keefe wrote an interesting post over the weekend about how some lawyers are using blog comments to market themselves. The problem with the post, and with Scott Greenfield’s original assessment, is that blog comments have absolutely nothing to do with Google rankings. Let me explain… Back at the beginning of 2005, Google introduced the ‘no-follow’ attribute… more »

DUI Lawyer Blog Watch Launched!

Posted by Steve Matthews on

I’m pleased to announce a new website for Stem, the DUI Lawyer Blog Watch! Located at duiblogwatch.com, this site offers a one-page aggregation of the 50 most recent postings by attorneys blogging on the subject of DUI law. As of launch today, the number of blogs included was 54. With some similarity to the Florida Lawyers Blog Watch site… more »

Lawyer Blogs Drive Media Attention

Posted by Steve Matthews on

According to a new study by eMarketer, 57.7% of reporters use blogs to measure public sentiment; 38% of reporters use blogs to drive new story ideas; and 29.5% use blogs to find industry experts. (hat tip to Joshua Fruchter at eLawmarketing) Those are good numbers for blogging lawyers; and fit well with the frequent observation that bloggers have… more »

BC Legislation Services Compared

Posted by Steve Matthews on

One of Stem Legal’s first clients was Quickscribe; a local BC company who offers an exceptional hard copy and web-based update service for provincial legislation. Although the vast majority of Stem clients are lawyers or law firms, I’ve always tried to make a few exceptions, especially when the concept was interesting or the people enjoyable to work with. Mike… more »

Number of LinkedIn Lawyers Up 98k in 2 Months!

Posted by Steve Matthews on

More evidence that LinkedIn is getting some serious traction in the legal market. Back on April 14th Kevin O’Keefe, builder-o-law blogs, told us that 118,000 lawyers were signed up with the service. He used this search to demonstrate the rate of adoption. As of tomorrow, that post of Kevin’s will be 2 months old. And I’m here… more »

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