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Thanksgiving and the art of strategic communication

Posted by Jordan Furlong on

Thanksgiving is only a few short weeks away here in Canada. Unlike our American friends, who mark the occasion on the fourth Thursday of November, we celebrate our earlier harvest on the second Monday in October. Either way, that leaves plenty of advance time to remind you of one of Matt Homann’s best marketing insights: send your clients Thanksgiving cardsmore »

Lawyer Profiles: Dropping the Middle Initials

Posted by Steve Matthews on

I’m impressed with a recent post by Bob Ambrogi titled The Art & Science of Lawyer Profiles.  If you haven’t seen it already, do yourself a favour and take a look. Whether you’re in the process of drafting your own profile, or helping someone else, it’s solid advice. I’m now going to use Bob’s post to go off on… more »

Strategic media placement

Posted by Jordan Furlong on

We’ve heard endlessly (more than once from me) about the imminent death of newspapers, the collapse of a once-great industry and business model, etc. and the correspondent rise in the power of social media. No one will dispute that news organizations are having a very difficult time adjusting to the post-internet economy, and I’ve written here about the increasing… more »

Comic Sans Debacle Shows Importance of Font Choice

Posted by Steve Matthews on

Ask anyone involved in legal marketing, and they’ve probably been face-to-face with a lawyer who insists on using bad fonts.  Last night it wasn’t a lawyer making this kind of bad choice, it was the owner of the Cleveland Cavaliers basketball team. His mistake wasn’t a mild one.  It wasn’t a bad call between sans serif or serif, or… more »

SEO Without the Spam

Posted by Steve Matthews on

My newest column was published at Slaw.ca today, titled: Injection Marketing Undermines Credibility.  Within this piece, I’m trying to deliver two central messages.  The first is pretty straight forward: that embedding  links or messages about your services within web conversations is not only ‘tacky’, but it reflects terribly on you and your business. For the generations of lawyers who’ve… more »

Creating a Facebook fan club

Posted by Jordan Furlong on

Spurred by Martha Sperry’s recent post about the numerous benefits to bloggers that Facebook offers, I decided it was past time for me to revisit and complete an old project: creating a Facebook Fan Page for my blog Law21. It’s still early in the process, and I’m learning as I go, but I can see a lot of valuable applications… more »

101 Law Firm Taglines – 2009 Edition

Posted by Steve Matthews on

Taglines as branding devices have been a subject of  interest for some time now.  Jeanine Magsitza compiled a list of 100 law firm taglines in 2002;   Nathan Burke analysed AmLaw 200 firm’s use of taglines on their websites in 2005; and a few months ago, Carolyn Elefant advised on how to write a good tagline. Curious to see whether… more »

No Blog Comments & Connecting with Readers

Posted by Steve Matthews on

If a blog post doesn’t receive any comments, does that mean you struck out? Actually, it’s quite common for blog posts not to receive comments. In the legal industry, and especially with lawyer blogs, we see it all the time.  The truth is the majority of online readers are lurkers. It’s called the 90-9-1 Rule, where 90% of… more »

What’s Your Tweetable Elevator Pitch?

Posted by Steve Matthews on

A fun idea germinating from a discussion with Jordan Furlong… Is it possible to reduce a company’s elevator pitch down to the 140 character limit of a twitter entry?  Brevity never being an easy task, it seemed like a challenging & hopefully productive exercise. So, I’m in.  I’ll queue the entry below up on my own account in a… more »

Law Centers Make JD Supra Browsable

Posted by Steve Matthews on

An item just posted on the Stem news page: JD Supra announced its new law centers this morning; a feature that should add both context & browsablity to their community-driven collections. The law centers are broken down into four core divisions: personal law, business law, government law, and law practice management; with each major area then… more »

Blawg Review Still Going Strong

Posted by Steve Matthews on

Stem client John Hochfelder is the host of this week’s blawg review, which comes with an interesting personal touch – the review is both dedicated to, and the theme guided by, the life of his late father.  The publication date was also timed nicely for today, his father’s birthday. And before anyone guesses wrong, the theme idea and craftsmanship… more »

Lawyer Web Publishing & Content Routing

Posted by Steve Matthews on

This past Sunday I published my latest Web Law Connected column over at Slaw, titled “The Formal-to-Informal Rule of Lawyer Web Publishing“. The title of month’s article is a bit of a misnomer, and my suggestion of a rule is a mental guideline more than anything. The basic premise is to be careful about taking raw unfiltered… more »

The Problem with Twitter

Posted by Steve Matthews on

TechCrunch published an important post yesterday about the amount of time we invest in Twitter. Using Robert Scoble as an example, this post demonstrates a valuable lesson for everyone. There’s a risk involved when we disproportionately web-publish to another company’s service. The cost is that we increasingly ignore our personal web-publishing efforts. While this may seem strange coming from… more »

LegalWEB2.0 Coming to ABA’s Law Practice

Posted by Steve Matthews on

Soon to be unveiled in the upcoming issue of the ABA LPM’s Law Practice magazine will be LegalWEB2.0, a new column to be edited by yours truly.  I’ve included a small image capture below to pique your interest! If you care to squint, you can probably get a sneak peak at the into blurb from the first article, written by… more »

New Article in the Texas Bar Journal

Posted by Steve Matthews on

This month’s Texas Bar Journal inlcudes a republication of my article, It’s Not the Tool, It’s You! Many thanks to the TBJ’s technology editor, John Sirman, for picking it up from Slaw‘s RSS feed. It’s also worth noting from a web-marketing perspective. The next time someone says blogging & RSS aren’t valuable marketing tactics, consider routing them… more »

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