They say the best things in life are free, but that expression doesn’t always apply to CPD. Lucky for us, Lunch Hour Legal Marketing (LHLM) is one of those rare cases where you get a whole lot more than you paid for (in a good way).
We haven’t talked too much about LHLM here before, and that’s a shame, because it really is fantastic. For the unfamiliar, LHLM is a free monthly webinar series with a huge list of past presenters (last year, Steve did one on creating and managing a law firm publishing culture). You can check them all out via the “Webinars” dropdown menu. You’re sure to recognize many of the past presenters as well-known legal marketers and bloggers (Susan Cartier Liebel, Kevin O’Keefe, Catherine Sanders Reach and Bob Ambrogi, to name just a few).
Last week, Jeff Lantz of Esquire Interactive LLC gave a talk on “Resonation to Revenue: How to Transform Your Website into a Dynamic Client-Generation Tool” and his slides and audio will be available on the LHLM site shortly. The webinar covers lots of topics that will be of interest to readers of this blog: how to create a first impression that resonates, using parallax design effectively, creating client-centered websites, common law firm website faux pas to avoid, and mobile/responsive web best practices.
Lunch Hour Legal Marketing is a joint effort of Mass LOMAP, Suffolk University Law School’s Advanced Legal Studies, the Chicago Bar Association’s Law Practice Management & Technology, and the Massachusetts Bar Association.
On a related note, LOMAP’s Heidi Alexander tells me that plans are underway for the 5th Annual Super Marketing Conference, taking place in Boston in June 2015. The theme will be social media, and if the 2014 presenters are any indication, there will be a lot to look forward next year! You can also check out slide decks and high-quality video from this year’s conference for an idea of what to expect – login instructions are at the conference homepage. There is some really great stuff there. I especially enjoyed the video of the Lies & Truths Panel with Conrad Saam, Gyi Tsakalakis, and Leigh McMillan.