Google+ Search = Brand Monitoring for Law Firms

Two announcements regarding Google Plus came out yesterday: 1) Google+ is now open to the everyone, and 2) searching for public posts is now possible.

The second item should be of great interest to many law firm Marketing Directors. Think: ‘brand monitoring’.  If you’re responsible for tracking mentions of your firm’s lawyers or the firm’s name online, this will be a tool that you’ll want to add to your routine.

Unfortunately, Google+ does not have RSS feeds enabled yet; so automating the notifications for these mentions isn’t possible.  But with the release of the G+ API last week, things are moving in the right direction, and hopefully this kind of solution won’t be far off.

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