Just wanted to post a quick note about my trip to Calgary yesterday to speak with the Calgary Legal Marketers. Our presentation topic was building an effective web presence in the legal industry, and the issues covered included:
- some recent trends & adoption rates;
- the basics of lawyer SEO and link building tactics; and
- how lawyers & firms can participate strategically.
I had a wonderful time, and even caught an early flight back to the west coast! (gotta like it when that happens…) Many thanks to everyone who attended; and especially to Karen Parucha and Caroline Baynes at Gowlings Calgary offices for inviting me & graciously hosting the session.
My PPT deck is embedded below: