A fun idea germinating from a discussion with Jordan Furlong… Is it possible to reduce a company’s elevator pitch down to the 140 character limit of a twitter entry? Brevity never being an easy task, it seemed like a challenging & hopefully productive exercise. So, I’m in. I’ll queue the entry below up on my own account in a few minutes.
If anyone reading would like to also take part, please include a #TEPitch hashtag. And for those of you not on twitter, here’s what I came up with:
Stem does leg work to help law firms get noticed: in search engines & social web + build grass roots brands, trans 2 profile & MSM #TEPitch
Fitting everything into an entry like this is near impossible, so getting down to the company’s core services was essential. Obviously, our phone rings here at Stem because we are a lawyer SEO company. That’s a foundation, so I’m putting it right up front. We also stick to working within the legal industry. I think that’s decipherable from the company name, but important for the message. Our development of new ideas, fleshing out of web brands, and the ‘trickle up’ effect on media coverage round out the last few words.
While we deliver a fair bit of consulting, both informally within our retainer service and via written reports, I always like to say that Stem executes projects on behalf of clients, and that our opinions come along for the ride. The word consulting is also a tough term to differentiate, so while ‘doing the leg work‘ may be too casual for some, at least for me, it’s a more expressive way of putting it.
I’m also overlooking some of the web development work we do, but again (& like any elevator pitch) something had to give. I consider web development a ‘value add’ element we bring to client relationships, and (at least for now) not directly why we get hired.
So there you have it. My tweetable elevator pitch for Stem. If you’d like to try the same for your company or organization (or blog, or ???), please do. The more the merrier!
And… Happy July 4th to all our friends & clients down south!