You’re probably thinking, “That’s a strange name for a law firm”, and of course, they’re not a legal service provider, as the rest of our clients are. The Meadows approached us because they wanted our help in promoting services to a segment of the population affected by addiction almost 50% more than the general population: lawyers.
The opportunity to work with The Meadows was an interesting possibility to me; and let me tell you why. Volunteer efforts have always been a part of personal life, but not really part of my web world. I’m not big on new year’s resolutions, but I have been questioning … how might this company give back to the industry in which it works? The solution, or at least as I see it, is to align business goals and see if the end product can result in some kind of altruistic behaviour or product.
As such, our first project is called the Lawyer Addiction Blog, which The Meadows will sponsor, and was launched yesterday. The intent of this blog is to draw attention to the work of lawyer assistance programs (LAPs) across the US, Canada and beyond; and to highlight the corresponding content, activities and services.
Company-wise, we’re keen on this project because: (1) it does give something back, and (2) does so in an appropriate way to our skills. Stem’s core skills (there are now 3 of us, which I’ll blog more about soon) are strong in content collections, marketing and web publishing. So while we aren’t sharing any advice on this new blog, we believe we are in an excellent position to contribute by tracking large numbers of content sources, and to showcase that content in an appropriate and factual way.
In our research stage for the Lawyer Addiction Blog, we discovered that there is a wealth of support for lawyers faced with alcoholism, substance abuse, and other addictions. Virtually every US state and provincial bar or law society has a lawyer assistance program, frequently offering untapped resources for those in crisis. And yet, addiction is an issue that seemed to receive limited coverage within the legal blogosphere. This may not be the first blog in this space, but we couldn’t find another.
The Lawyer Addiction Blog’s tagline is “Information Supporting Recovery“, and we think there is a role to play in supporting the flow and presence of this content. We hope the information presented will:
- Increase awareness about the problem of addiction within the legal profession;
- Get the word out about the help that’s available to those in need; and
- Provide a platform for LAPs to promote their functions and activities, while learning about what fellow organizations are doing.
It’s our goal that the Lawyer Addiction Blog will ultimately evolve into a valuable resource for the legal profession as well as the volunteers and staff who run the programs themselves.
Lastly, I’d love to hear from LAP volunteers and staff who might be interested in becoming involved with the Lawyer Addiction Blog. Drop me a line with your ideas, feedback, or just to introduce yourself. I’m looking forward to hearing from you!