One of the groundwork slides in my referral networking session at ABA Techshow with Reid Trautz was Stem’s ongoing tracking of the “law practice industry” category on LinkedIn. The slide quoted the number of profile pages indexed by Google on four different dates over the course of the last year. Those were:
- April 2008: 118,000
- June 2008: 216,000
- December 2008: 406,000
- March 2009: 563,000
And here is the associated graph:
The question I posed to attendees was this: What do you think these numbers are going to look like in a year’s time? two years? three years? The point, of course, is that the adoption rate is skyrocketing. It’s also important to recognize that each of these profile pages was created by, and actively managed by, the participant’s effort. Not a massive updating process by firms to keep their records current in a directory – but based upon actual participation.
For me, that’s the promise of the read write web. And to those looking for proof of Susskind’s ideas within the 2009 Techshow keynote, look no further.