Lawyer Web Publishing & Content Routing

This past Sunday I published my latest Web Law Connected column over at Slaw, titled “The Formal-to-Informal Rule of Lawyer Web Publishing“.

The title of month’s article is a bit of a misnomer, and my suggestion of a rule is a mental guideline more than anything. The basic premise is to be careful about taking raw unfiltered conversational exchanges online, and automating (RSS imports, Widgets) their re-publication to your business network. As stated in the article:

My formal-to-informal rule is simply that it’s always ok to route formal commentary to informal and conversational web tools; but that unfiltered, informal, or conversational tools should be considered a place of final destination.

For those who consistently stay on message, don’t mix their personal & business networks, or see little use for flippant or sarcastic comments, having a content routing strategy may make little difference. Unfortunately, I seem to fail those tests on a number of fronts. :)  But that’s ok. The important message here is self-reflection in an honest way, and recognizing when fail-safe measures are required.

As I said at the end of the article, I don’t know if everyone else needs a rule… but it makes sense to me. And if it raises awareness of potential problems with content routing, especially for those lawyers with more conservative clientele, then mission accomplished.

As an aside, I’ve altered my personal publishing routine, and will now try to coordinate new article releases to Stem’s JD Supra account. The rationale, for those interested, is two-fold. First, Canadian published content isn’t treated as nicely in the US search results (a.k.a. geo targeting), so I’m attempting to improve cross-border search exposure; and second, I want those JD Supra syndication partnerships to help increase content distribution.

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