Conference Paper on Web Based Referral Marketing

I’m about a week late with this post, but it’s always a good time to plug ABA Techshow! Right?

The paper I wrote with Reid Trautz last year, titled Supercharge Your Referrals With Technology, has been released as part the Best of ABA Techshow series. It’s the full version of the paper that was given out to attendees, in PDF format & around 15 pages.  I just re-read some of it, and was reminded of some of the great ideas we covered.

You can download more presentation papers from ABA Techshow, which runs again March 25-27th, by clicking over to the newly created section on the conference website.

And speaking of Mr. Trautz … Every year Reid publishes his guide on holiday shopping for lawyers. Reiding Reading his blog a few minutes ago, I notice the 2009 Gift Guide went up a couple days ago. It’s great fun, as usual!   Where else would I find an online store for a gas-powered blender! (seriously, near the end…)


  1. […] social media into your referral-based marketing efforts.  Steve reminded me with this blog post that the paper that accompanied our seminar is now online at the TECHSHOW blog as part of the Best […]

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