New Slaw Article on Legal SEO

I have a new article on Slaw this morning for my Web Law Connected column. It’s titled SEO for Law Firms: Why Adwords is Not the Solution.

The article reflects some of my core critiques of Pay Per Click (PPC) marketing, and why I believe firms should question the value returned on this type of marketing investment.

Please drop by and have a look.  I actually think it’s one of my better efforts. :)

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