New Article in the Texas Bar Journal

This month’s Texas Bar Journal inlcudes a republication of my article, It’s Not the Tool, It’s You! Many thanks to the TBJ’s technology editor, John Sirman, for picking it up from Slaw‘s RSS feed.

It’s also worth noting from a web-marketing perspective. The next time someone says blogging & RSS aren’t valuable marketing tactics, consider routing them over to this post.  This is the fourth article I’ve had published by the Texas Bar Journal, and each was picked up via personal web publishing. The State of Texas has been extremely kind to Stem on the client front too, introducing us to both McClanahan Myers Espey LLP and Hissey Kientz LLP.  Two top quality firms we’re looking forward to working with in 2009!

My point being … I don’t just talk the talk. The vast majority of Stem’s own marketing efforts involve web-publishing and content marketing.  If I slow down on the content flow, especially when things get busy as they are now, then Stem pays the price. Email inquiries slow, and the phone stops ringing.  Conversely, when I jump back into the fray, good business things happen.

It’s not always that simple. But lesson learned: sometimes it is.

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