One of the best lessons a new blogger can learn early is to let their blog ‘be social‘. Why? Well, from a web marketing perspective you must understand that blogs are more than an easy publishing tool. The word ‘Blog’ may be short for ‘web log’, and it may frequently be described as an online diary, but the process is anything but solitary.
For many new bloggers, this process can be a leap of faith. It’s very easy to get caught up in one’s publishing agenda, to *think* you’re losing your subject focus, or come to the conclusion that social engagement somehow doesn’t look ‘professional’. But the truth of the matter is, blogs are a unique phenomenon, and most blogs will not build up any kind of substantial readership working alone.
Plus, remembering the mantra of web marketing – that links are a currency, and denote value – and that your blog needs to be cited to build connectivity. Increasing the number of inbound links to your site will not only drive more direct traffic, but will also have the ancillary benefit of driving Google’s trust of your website, and very likely deliver higher rankings.
For me, the social side of blogging involves a number of tactics, things like:
- blogroll links to your peers;
- not just writing your own thoughts, but engaging in blog-to-blog discussions;
- commenting on other blogs;
- email discussions beyond the blog;
- giving your fellow blogger a ‘hat tip’ when you cite their work; and every once in a while,
- just saying thank-you.
So let me finish this post by practicing what I preach. Kevin O’Keefe & Larry Bodine, thanks for the recent coverage on my legal seo post! and yes, I’m subscribed to both their blogs, and yes, I’m going to continue to read what they say. … The lesson? When we link out to the substantive content we enjoy, and then add value to the conversation with our own perspective, we get rewarded.