Steve will be co-presenting two sessions within the Digital Marketing Track:
Beyond the FAQ: Building Client-Friendly Websites
with Jeff Lantz
Thursday, March 29th, 8:30 – 9:30am
Law firm Websites today live or die by the content they contain. Pretty designs and logos will only get you so far. Increasingly, lawyers are building sites filled with the content their clients and potential clients care about. But, how much content do you need and how much do you give away? This session will help you figure out how to chart the course using white papers, microsites, single topic portals and more.
Click: The Basics of Online Advertising
with Lee Rosen
Thursday, March 29th, 2:00 – 3:00pm
Building a great Website is only the first step. Now the task is getting your site noticed. This session will cover the basics of search engine marketing and optimization so that you have the basic tools and concepts to help launch your Website on to page one of search results. Topics covered include landing pages, quality scores, inbound marketing, multi-channel analytics, A/B testing, blogging, using social media, measuring ROI, remarketing and Cost-Per-Click.
Following the conference, slides from Steve’s presentations will be posted on Stem’s blog, Law Firm Web Strategy.