Building web profile for the legal industry.

Stem Legal rolls out a Media Strategy Service

Stem Legal is pleased to announce new communications and media consulting services for law firms and legal organizations, led by Jordan Furlong, have been added to our portfolio of service offerings.

As a profile-building company for the legal marketplace, Stem helps promote and enhance the visibility of law firms and legal organizations with key groups and business sectors. Building on our core competencies of SEO, content marketing and building legal brands online, we have always emphasized the importance of media profile and communications. Now, we are rolling out a series of services focused specifically on developing effective media relationships.

Anchoring our new line of services is our Media Strategy Service, an intensive three-month project aimed at revitalizing a law firm’s or legal organization’s dealings with the media. This Premium Package is available for a fixed fee of $7,500 which includes:

  • a personal interview to establish your media-related business development goals,
  • an interactive questionnaire to determine your best media options,
  • an inventory and assessment of your current media outreach practices,
  • a customized strategic plan for using the media to promote your practice,
  • a guide to building relationships with key media personnel, and
  • a three-month period of telephone and email delivered consultation on media strategy and interactions.

A Basic Package of the Media Strategy Service is also available for a fixed fee of $2,500, and includes:

  • an inventory and assessment of your current media outreach practices,
  • a guide to building relationships with key media personnel, and
  • a three month period of telephone and email delivered consultation on media strategy and interactions.

Alternatively, the Media Strategy Service may be rolled into Stem’s complete Monthly Retainer Service, which includes ongoing input on the firm’s web marketing strategy, search engine optimization services, target audience profiling, content marketing campaigns and much more, at a cost of $2,225 per month.

Stem’s media and communications offerings are also available for existing Stem clients seeking help with a specific task, such as revamping website content, starting or re-engineering a blog, overhauling client communications like newsletters, and weighing whether and how to engage in social media vehicles like Facebook, Twitter and LinkedIn. Clients are encouraged to contact Steve Matthews or Jordan Furlong to discuss how our new media services may be incorporated into their current projects.

Stem’s Media Strategy Service is headed by Jordan Furlong, a Senior Consultant with Stem who brings more than a dozen years’ experience editing three of Canada’s leading legal periodicals. He served as Editor-in-Chief of the Canadian Bar Association’s flagship National magazine for a full decade, during which time the publication earned nine Silver and Gold Awards for excellence from the Canadian Business Press and an Investigative Journalism Award from the Canadian Association of Journalists. He also founded and served as Executive Editor of the Canadian Corporate Counsel Association’s CCCA Magazine, and held the position of Managing Editor with The Lawyers Weekly newspaper. Jordan also writes one of the legal profession’s most respected strategic blogs at Law21: Dispatches from a Legal Profession on the Brink.

To learn more about Stem’s Media Strategy Service or communications and media offerings, contact Jordan Furlong at jordan@stemlegal.com.

About Stem Legal: Stem Legal helps law firms build online profile and increase business through the use of SEO and link building campaigns, audience profiling and content development strategies, and customized media and communications plans. Stem also delivers advice and guidance for law firms exploring online social media, specifically by using law blogs and social networking, developing content syndication strategies, and participating in business market conversations.

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