What makes a YouTube video go viral?

48 hours of video is uploaded to YouTube every minute. Why does some of it go viral? Kevin Allocca, Trends Manager at YouTube, recently gave a TED talk that sheds some light on this subject.

According to Allocca, three key things contribute to videos going viral. The first is the tastemaker factor – often, all it takes is a celebrity or other person with a huge online following to share it.  The second is community participation – does it inspire tributes, parodies, remixes, or other derivations? (“We don’t just enjoy now, we participate.”) And lastly, there is often an element of unexpectedness – being “totally surprising and humorous” helps.

The video’s only 7 minutes long – check it out!

(via Small Business Online Coach)

Leave a Comment

Note: Fields marked with a * are required; email addresses are not published.

Legal FAQ Collections