48 hours of video is uploaded to YouTube every minute. Why does some of it go viral? Kevin Allocca, Trends Manager at YouTube, recently gave a TED talk that sheds some light on this subject.
According to Allocca, three key things contribute to videos going viral. The first is the tastemaker factor – often, all it takes is a celebrity or other person with a huge online following to share it. The second is community participation – does it inspire tributes, parodies, remixes, or other derivations? (“We don’t just enjoy now, we participate.”) And lastly, there is often an element of unexpectedness – being “totally surprising and humorous” helps.
The video’s only 7 minutes long – check it out!