So Long ‘T’: Twitter’s New Branding

As of today, Twitter is introducing a new simplified bird icon that will now replace the original version (and the ‘T’) on all their official buttons and branding. It’s a little tricky to tell looking at the ‘Tweet This’ button above, but when looking at larger images, the differences between the old and new designs are quite striking:

From Twitter’s blog:

Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends. Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.

Learn more about Twitter’s new branding on their blog and the company’s brand resource page.

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