Local Search and hReview

Geek Factor: 2

I have become intrigued by something called hReview, which I saw a reference to on the Whitespark blog the other day. Basically, it’s a microformat (like hCard) used for reviews of, well, pretty much anything that can be reviewed: books, movies, restaurants, music, etc.

The interesting thing is that you can put testimonials on your website in hReview format, and Google may use these in rich snippets for Places listings. This may be a way for businesses whose customers don’t typically leave reviews on sites like Yelp, Citysearch, Insiderpages, etc., to round out their Google Places listings with legitimate reviews.

A useful concept for local search and one we’re looking forward to experimenting with! See more at Google Places Optimization Blog, Google Webmaster Tools, and Microformats.org.

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