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LinkedIn for law firms

Posted by Jordan Furlong on

Following on my two previous entries that talked about how law firms can use Facebook and Twitter, respectively, it’s time I turned to the last of the Big Three social networks, LinkedIn. Once again, my focus won’t be on how individual lawyers can best use LinkedIn (although I will spend some time there), but rather, on how law firms… more »

Twitter for law firms

Posted by Jordan Furlong on

Following on my last post, which looked at the uses of Facebook for law firms, I thought I’d review the uses of Twitter in the law firm context. As before, I’m going to focus less on the benefits that Twitter can deliver to individual lawyers (which I’ve covered a couple of times at Law21) than on the best ways… more »

Facebook for law firms

Posted by Jordan Furlong on

I gave a presentation last week on social media for law firms that looked at ways in which firms — rather than individual lawyers — can make the best use of tools like blogs, Twitter and Facebook. Over the next few weeks, I’ll summarize some of my points on this topic, starting with this post on Facebook. Like most people,… more »

Creating a Facebook fan club

Posted by Jordan Furlong on

Spurred by Martha Sperry’s recent post about the numerous benefits to bloggers that Facebook offers, I decided it was past time for me to revisit and complete an old project: creating a Facebook Fan Page for my blog Law21. It’s still early in the process, and I’m learning as I go, but I can see a lot of valuable applications… more »

Nominations Open for the 2009 Clawbies

Posted by Steve Matthews on

As we  just announced on Clawbies.ca, the nomination period is now open for the 2009 Canadian Law Blog Awards, with the awards list set to be released on New Year’s Eve. This is the fourth year we’ve held the awards, and similar to last year, we’re bringing back the social nomination to let everyone share their favourite Canadian… more »

Conference Paper on Web Based Referral Marketing

Posted by Steve Matthews on

I’m about a week late with this post, but it’s always a good time to plug ABA Techshow! Right? The paper I wrote with Reid Trautz last year, titled Supercharge Your Referrals With Technology, has been released as part the Best of ABA Techshow series. It’s the full version of the paper that was given out to attendees,… more »

Law Firm Social Media Blocking

Posted by Steve Matthews on

My latest Web Law Connected column is up at Slaw.  The article is titled Social Media & Business Productivity, and addresses the current trend of law firms using proxy servers to block in-house access to social media websites. Perhaps unexpected, I really sit on the fence on this issue; and didn’t take the anti-blocking stance.  There are a… more »

PLTC 2009: Web 2.0 Social Networking Slides

Posted by Steve Matthews on

I spoke at the Pacific Legal Technology conference this past Friday with Susan Van Dyke. The topic, as perhaps expected, was web 2.0 tools for lawyers, with a slant toward business development. The PPT slides are now available via slideshare, and embedded below. View more presentations from Steve Matthews.… more »

CNW Report on Social Media & Canadian Law Firms

Posted by Steve Matthews on

Heather Morrison of the CNW Group, formerly Canada News Wire, released a 11-pg report yesterday titled Canadian Law Firms and their Use of Social Media. I am quoted in it, so please excuse the vanity reference. The report itself offers a nice overview of the benefits of social media investment. That’s important, but the part I appreciated most… more »

10 People Who Shouldn’t Write About Twitter

Posted by Steve Matthews on

About an hour ago, Kelly Phillips Erb, aka TaxGirl, put an entry on Twitter that I think most regular users of the service would agree with: Some people obviously see value to twitter, and some think it’s a waste of time.  Everyone has a right to critique, so that’s not (entirely) at issue. But when it comes to writing… more »

What’s Your Tweetable Elevator Pitch?

Posted by Steve Matthews on

A fun idea germinating from a discussion with Jordan Furlong… Is it possible to reduce a company’s elevator pitch down to the 140 character limit of a twitter entry?  Brevity never being an easy task, it seemed like a challenging & hopefully productive exercise. So, I’m in.  I’ll queue the entry below up on my own account in a… more »

LinkedIn Lawyers Hit 840K

Posted by Steve Matthews on

In an ongoing effort here at Stem, we’ve been tracking the growth of the “Law Practice Industry” category on LinkedIn. For a bit more than a year now, we’ve run periodic searches on Google to see how many profile pages are indexed which include the industry class ‘law practice industry’. Predictably, but still impressively, that number continues to grow.… more »

Email Tip: Filter Social Media Notices

Posted by Steve Matthews on

Project work has been plentiful here at Stem recently (which I’m blaming for my lack of blog posts). And like so many of you whose inboxes are constantly running out of control, I found myself needing to take additional action this week. On Wednesday, notifications for twitter follows and friendfeed alone peaked at 45 emails, so I decided to route… more »

Better Twitter Practices

Posted by Steve Matthews on

My latest Web Law Connected column is now posted on Slaw and on JD Supra.  The article is titled Lawyer Twitter Practices: 29 Do’s and Don’ts and offers an intemized list of ways lawyers are currently using Twitter. As the title alludes, some of those practices are helping to support the user’s professional reputation, and some are not. If… more »

Legal Ranks Swell on LinkedIn

Posted by Steve Matthews on

One of the groundwork slides in my referral networking session at ABA Techshow with Reid Trautz was Stem’s ongoing tracking of the “law practice industry” category on LinkedIn.  The slide quoted the number of profile pages indexed by Google on four different dates over the course of the last year. Those were: April 2008: 118,000 June 2008: 216,000 December… more »

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