Currently Browsing "Social Networks"

Big-picture thinking from a social media guide

Posted by Jordan Furlong on

As noted on Twitter and blogged by Simon Fodden at Slaw, the Law Society of England & Wales has released a social media guide for lawyers and law firms. Simon observes that there’s very little here to excite the experienced user of social media, but that its target market of social media newbies will find it a useful and… more »

Linkable content: the backbone of social media marketing

Posted by Jordan Furlong on

As you probably know, I’m a frequent user of Twitter, both at my own jordan@law21 account and as a contributor to the @CCCA_News stream for Stem client the Canadian Corporate Counsel Association. In both capacities, but especially with the CCCA, I receive emails from law firms telling me about a new article they’ve published. Many of these articles would… more »

In our private universe: Being yourself on social media

Posted by Jordan Furlong on

Racing across the Canadian Twittersphere today is the story of Pat Martin, a Member of Parliament for the opposition New Democratic Party, who had a Howard Beale moment on Twitter last night. I’ll let you read the details of his online outbursts and decide for yourself whether it’s a good thing or a bad thing. I will say that it’s… more »

Social media for law firm leaders

Posted by Jordan Furlong on

I recently had a conversation with Sean Larkan, my Australia-based colleague with Edge International, about what law firm leaders need to know about social media. That conversation led to a Q&A that Sean has now posted on his Legal Leaders Blog. It’s a lengthy post, so here are some of the highlights; if these look interesting, I encourage… more »

A timely social media reminder, brought to you by Facebook

Posted by Jordan Furlong on

So if you’re a Facebook user — and 750 million of you are — you’re probably aware of (if not part of) the firestorm the company created yesterday by rolling out yet another change to its service. Facebook has incurred the wrath of its users before, not just with other design tweaks but with constant adjustments to its privacy settingsmore »

Google+ Search = Brand Monitoring for Law Firms

Posted by Steve Matthews on

Two announcements regarding Google Plus came out yesterday: 1) Google+ is now open to the everyone, and 2) searching for public posts is now possible. The second item should be of great interest to many law firm Marketing Directors. Think: ‘brand monitoring’.  If you’re responsible for tracking mentions of your firm’s lawyers or the firm’s name online, this will… more »

The legal social media influence list

Posted by Jordan Furlong on

The current edition of The Lawyers Weekly contains a column jointly written by Warren Smith, Regional Director of The Counsel Network, and me called “The 24: Canada’s top legal social media influencers.” We assembled two lists of 12 people (lawyers in private practice and everyone else) who, based on a series of factors such as Twitter follow… more »

What can Google+ offer law firms?

Posted by Steve Matthews on

It took me a while to gather my thoughts on Google+ and the potential benefits for lawyers and law firms.  Every few days, I would drop a few more ideas into a draft email; with the intent of eventually writing a post here at LFWS.  Then last week, our friends over at Attorney at Work were kind enough to ask… more »

Politeness, please: etiquette for LinkedIn and Facebook connections

Posted by Jordan Furlong on

So you’re at a networking event of some kind, maybe a cocktail party after a legal conference, and you’re minding your own business, sipping on a drink and surveying the room. Then, without warning, someone taps you on the shoulder. You turn around, and there’s a person standing there you don’t recognize, although his name tag is prominently displayed. He… more »

Small Firm Innovation: First-Person Accounts of Small Firm Success

Posted by Steve Matthews on

Today is the official launch of Small Firm Innovation, and I’m excited to finally be able to talk about this fantastic new website. Developed and sponsored by Clio, Small Firm Innovation inspires lawyers through first-person accounts of small-firm success. Small Firm Innovation is a resource by, for and about solo and small firm lawyers, and it provides insights… more »

Explaining social media and why it’s ideal for lawyers

Posted by Jordan Furlong on

It’s probably an understatement to say that the nature and impact of social media are not yet fully understood within the legal profession. So I want to try making two points in this article. The first is to explain to lawyers what social media actually is. The second is to go much farther and demonstrate that, at least in one… more »

Sponsored Stories: Facebook’s legal marketing breakthrough?

Posted by Jordan Furlong on

The last time I looked at Facebook for law firms, the network was still using “Fan Pages,” which I thought was a nice but not critical feature for law firm communications. Since then, the Fan Page has evolved into the ubiquitous “Like” function, Facebook has added about 100 million more members, and the site has shown signs of… more »

Using new media to access old media

Posted by Jordan Furlong on

I’ve written a new feature article for CBA PracticeLink, the Canadian Bar Association’s online practice magazine: “How to use old media to access new media.” The article, as you might infer from the title, suggests that the old world of newspapers and radio and the new world of social media and online content are not two solitudes. They can… more »

Can a full-service law firm use Twitter?

Posted by Jordan Furlong on

When you try to be all things to everyone, you run the risk of winding up as nothing to anyone. That simple truth still eludes many businesses and organizations that consider their target market to be “everybody” or think that they can survive with a “general” mandate in a relentlessly diversifying world. When I was running a national lawyer magazine,… more »

A million tiny pieces: the social media mosaic

Posted by Jordan Furlong on

Chatting with my colleague Steve Matthews today, the conversation turned to Facebook and my status updates thereat. Steve remarked that he learned something new about my interests and personality every time I posted one of those updates. (Today, I expect he learned that I’m a fan of Goscinny & Uderzo’s Gaulish warriors.) I took that as confirmation that the… more »

Legal FAQ Collections