Currently Browsing "Social Networks"

Google+ Now Has More Active Users than Twitter

Posted by Steve Matthews on

This past week, Global Web Index (GWI) released its December 2012 numbers for active users per social platform.  As expected Facebook owns the top spot with over 50% of global internet users actively engaged in their service.  The more interesting development, however, was the number of Google Plus (G+) active users surpassing the same count on Twitter. Check out… more »

It’s Not Social Media, It’s Content Marketing

Posted by Jordan Furlong on

There is a small number of people who, when they talk about social media, you must listen. One is Chris Brogan, and here’s what he said in a recent post called “Social Media Isn’t Dead; It’s Boring“: It’s boring to talk simply about the tools because the tools are just a way to reach people. We can argue the detailsmore »

The Game Is On: LinkedIn vs. Twitter In The Social Media Race

Posted by Jordan Furlong on

Imagine my surprise, given that I’ve never mediated anything more pressing than which kid gets first crack at the DVD player, when several people endorsed me last week at LinkedIn for my skills in alternative dispute resolution. I was also endorsed for litigation, legal research and legal writing, only the last of which I could plausibly claim as a viable talent.… more »

Distributed Publishing Opportunity #2: Social Media

Posted by Steve Matthews on

This is the latest post in a series on distributed publishing for lawyers and law firms. You can see the intro post here, and last week’s topic, blogging, here.  Now, onto our next distributed publishing opportunity…

Social Media

For more than a century, newspapers, radio and television have dominated public discourse, to the point that we collectively think of them as… more »

Why Do You Still Have a LinkedIn Account?

Posted by Jordan Furlong on

One of Twitter’s many advantages is its ability to deliver snarky one-liners in 140 characters or fewer. Case in point: following the widely publicized hack of LinkedIn’s database last week, this gem appeared on Twitter: “LinkedIn announces major database breach, reminding millions of people that they have a LinkedIn account.” Another Twitter zinger, “What are the hackers going to… more »

Coming to you live: The do’s and don’ts of conference tweeting

Posted by Jordan Furlong on

[Note: This post has been simultaneously published by our friends at Attorney at Work, and will be included in a free downloadable publication of "Tips and Tricks for the Mobile Lawyer," to be released in May. Attorney at Work, as regular readers know, publishes “one really good idea every day” for enterprising lawyers. If you'd like to bemore »

How CLE providers can use social media

Posted by Jordan Furlong on

Late last month, I co-presented a session on social media for CLE providers at the Mid-Year Meeting of ACLEA, the Association of CLE Administrators, in New Orleans. In the process of preparing my remarks, I was struck by the resonance between social media and CLE programming, and I came to conclude that there are some largely untapped opportunities to… more »

Big-picture thinking from a social media guide

Posted by Jordan Furlong on

As noted on Twitter and blogged by Simon Fodden at Slaw, the Law Society of England & Wales has released a social media guide for lawyers and law firms. Simon observes that there’s very little here to excite the experienced user of social media, but that its target market of social media newbies will find it a… more »

Linkable content: the backbone of social media marketing

Posted by Jordan Furlong on

As you probably know, I’m a frequent user of Twitter, both at my own jordan@law21 account and as a contributor to the @CCCA_News stream for Stem client the Canadian Corporate Counsel Association. In both capacities, but especially with the CCCA, I receive emails from law firms telling me about a new article they’ve published. Many of these… more »

In our private universe: Being yourself on social media

Posted by Jordan Furlong on

Racing across the Canadian Twittersphere today is the story of Pat Martin, a Member of Parliament for the opposition New Democratic Party, who had a Howard Beale moment on Twitter last night. I’ll let you read the details of his online outbursts and decide for yourself whether it’s a good thing or a bad thing. I will say… more »

Social media for law firm leaders

Posted by Jordan Furlong on

I recently had a conversation with Sean Larkan, my Australia-based colleague with Edge International, about what law firm leaders need to know about social media. That conversation led to a Q&A that Sean has now posted on his Legal Leaders Blog. It’s a lengthy post, so here are some of the highlights; if these look interesting, I encourage… more »

A timely social media reminder, brought to you by Facebook

Posted by Jordan Furlong on

So if you’re a Facebook user — and 750 million of you are — you’re probably aware of (if not part of) the firestorm the company created yesterday by rolling out yet another change to its service. Facebook has incurred the wrath of its users before, not just with other design tweaks but with constant adjustments to its privacymore »

Google+ Search = Brand Monitoring for Law Firms

Posted by Steve Matthews on

Two announcements regarding Google Plus came out yesterday: 1) Google+ is now open to the everyone, and 2) searching for public posts is now possible. The second item should be of great interest to many law firm Marketing Directors. Think: ‘brand monitoring’.  If you’re responsible for tracking mentions of your firm’s lawyers or the firm’s name online, this… more »

The legal social media influence list

Posted by Jordan Furlong on

The current edition of The Lawyers Weekly contains a column jointly written by Warren Smith, Regional Director of The Counsel Network, and me called “The 24: Canada’s top legal social media influencers.” We assembled two lists of 12 people (lawyers in private practice and everyone else) who, based on a series of factors such as Twitter follow ratio,… more »

What can Google+ offer law firms?

Posted by Steve Matthews on

It took me a while to gather my thoughts on Google+ and the potential benefits for lawyers and law firms.  Every few days, I would drop a few more ideas into a draft email; with the intent of eventually writing a post here at LFWS.  Then last week, our friends over at Attorney at Work were kind enough to… more »

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