Currently Browsing "Legal Marketing"
Google+ Search = Brand Monitoring for Law Firms
Two announcements regarding Google Plus came out yesterday: 1) Google+ is now open to the everyone, and 2) searching for public posts is now possible. The second item should be of great interest to many law firm Marketing Directors. Think: ‘brand monitoring’. If you’re responsible for tracking mentions of your firm’s lawyers or the firm’s name online, this… more »
Be remarkable: Online marketing for the smaller law firm
Lawyers in small law firms sometimes like to poke fun at their large-firm competitors by calling them “dinosaurs.” While there’s some truth to the comparison, it’s also worth recalling that the dinosaurs had a pretty good 200-million-year run and would still be around but for that asteroid. Size might not be everything, but it’s still a lot, especially in a… more »
Law firm branding, social media, and strategy
My newest column in The Lawyers Weekly looks at the issue of law firm branding in the online context. Branding, as I use Pixar to illustrate, is the ability to deliver a consistent and identifiable experience to one’s customers, something that very few law firms have managed to pull off. (On purpose, anyway; more than a few firms have… more »
What can Google+ offer law firms?
It took me a while to gather my thoughts on Google+ and the potential benefits for lawyers and law firms. Every few days, I would drop a few more ideas into a draft email; with the intent of eventually writing a post here at LFWS. Then last week, our friends over at Attorney at Work were kind enough to… more »
Explaining social media and why it’s ideal for lawyers
It’s probably an understatement to say that the nature and impact of social media are not yet fully understood within the legal profession. So I want to try making two points in this article. The first is to explain to lawyers what social media actually is. The second is to go much farther and demonstrate that, at least in one… more »
Sponsored Stories: Facebook’s legal marketing breakthrough?
The last time I looked at Facebook for law firms, the network was still using “Fan Pages,” which I thought was a nice but not critical feature for law firm communications. Since then, the Fan Page has evolved into the ubiquitous “Like” function, Facebook has added about 100 million more members, and the site has shown signs of… more »
Importance of Industry Participation
It’s National Biotechnology Week here in Canada, so it was good to see our clients at Gowlings participating. The firm has two free seminars coming up. The first is on Sept. 22nd in Toronto, where they’ve partnered with Marsh Canada, PwC and RBC Canada on Tools & Strategies for Canadian biotech companies to succeed. And the second… more »
Comic Sans Debacle Shows Importance of Font Choice
Ask anyone involved in legal marketing, and they’ve probably been face-to-face with a lawyer who insists on using bad fonts. Last night it wasn’t a lawyer making this kind of bad choice, it was the owner of the Cleveland Cavaliers basketball team. His mistake wasn’t a mild one. It wasn’t a bad call between sans serif or serif, or… more »
SEO Without the Spam
My newest column was published at Slaw.ca today, titled: Injection Marketing Undermines Credibility. Within this piece, I’m trying to deliver two central messages. The first is pretty straight forward: that embedding links or messages about your services within web conversations is not only ‘tacky’, but it reflects terribly on you and your… more »
Personal Marketing Plans for Lawyers
Michelle Golden has released her slides (embedded below) along with a great mind map from a recent presentation on personal marketing plans. Michelle works primarily with CPAs and accounting professionals, but has also been known to dabble in the legal field. :) These are both great resources, and I highly recommend them, but two important points caught… more »
Seeklogo.com for Logo Design Ideas?
Designing a new logo and looking for new ideas? Try SeekLogo.com, a new search tool that indexes 200,000 downloadable vector graphic logos. The term ‘law’ produced only 59 logos, so it’s not particularly heavy on legal examples; but a database of 200K operational logo designs may help your next brainstorming session. more »
Conference Paper on Web Based Referral Marketing
I’m about a week late with this post, but it’s always a good time to plug ABA Techshow! Right? The paper I wrote with Reid Trautz last year, titled Supercharge Your Referrals With Technology, has been released as part the Best of ABA Techshow series. It’s the full version of the paper that was given out… more »
101 Law Firm Taglines – 2009 Edition
Taglines as branding devices have been a subject of interest for some time now. Jeanine Magsitza compiled a list of 100 law firm taglines in 2002; Nathan Burke analysed AmLaw 200 firm’s use of taglines on their websites in 2005; and a few months ago, Carolyn Elefant advised on how to write a good tagline. Curious to… more »
Lawyer Web Publishing & Content Routing
This past Sunday I published my latest Web Law Connected column over at Slaw, titled “The Formal-to-Informal Rule of Lawyer Web Publishing“. The title of month’s article is a bit of a misnomer, and my suggestion of a rule is a mental guideline more than anything. The basic premise is to be careful about taking raw unfiltered… more »
More Lawyer Comment Spam
I’m with Nick Holmes, lawyers should know better than to drop comment spam, or let their SEO company do so on their behalf. To be even more blunt, Lawyers should fire their SEO company on the spot if the words “leave comments on other people’s blogs to boost your google rankings” comes out of their mouths! Leave… more »
