Currently Browsing "Law Firm Websites"
Website Wisdom From Mass LOMAP
At the Massachusetts LOMAP Blog, law practice management advisor Heidi Alexander has just wrapped up a super series on website essentials, and we’d be remiss not to mention it here. From registering a domain to boosting search engine rankings, Alexander speaks from personal experience, sharing practical tips on four main aspects of website development in plain language. What… more »
What Will Clients Find When They Go Looking For You?
Recently, my husband went on a quest to find a lawyer to advise him on his real estate investment ventures. We have a lawyer we like and trust for our basic legal needs (wills, residential real estate, etc.) but the time had come to find a lawyer with more expertise in the particular intersection of tax, business, and real estate.… more »
Moving Offices? Make Sure Google Knows
Ever wondered where Google gets the business location information for its maps? If the details about your law firm are accurate, you might not have occasion to find out. But if an office move is in the works, you’ll need to be prepared for some hard work to make sure your firm shows up in the right location in online… more »
Why These Are The World’s Best Online Lawyer Profiles
The best law firm website biographies in the world (with apologies to my clients) are in Australia. Check out the website of Marque Lawyers, a highly diverse full-service law firm in Sydney that bills by fixed fees and monthly retainers. Its lawyer profiles are utterly brilliant: charming, insightful, engaging, funny and warm, not to… more »
Lawyer Blogs and Bios Aren’t Going Anywhere!
Steve’s latest Slaw column, Death of Blogging? Not So Fast!, went up on Slaw yesterday. The inspiration for the column comes from Adrian Lurssen’s recent piece, Are We Heading to a Post-Blogging World?, in which Lurssen describes “the growing trend of writers foregoing their own blogs to publish under branded media platforms such as the Huffington Post. He… more »
Sharing the Spotlight: Website Profiles for Law Firm Staff
If you were entirely new to the legal industry and you were judging law firms by their websites, you could be forgiven for believing that the only people to be found in said firms were lawyers. The great majority of law firm websites provide designated pages for each and every lawyer, but nothing more than a passing mention (if that)… more »
Distributed Publishing Opportunity #4: Legal FAQ Sites
This is the last in a series of posts on distributed publishing opportunities for lawyers and law firms. If you haven’t done so already, please do check out the intro post and previous entries on blogging, social media, and microsites. Now, to wrap up, let’s talk about…
Legal FAQs
Frequently Asked Questions, or FAQs, have been… more »Distributed Publishing Opportunity #3: Microsites
This is the latest in a series of posts on distributed publishing opportunities for lawyers and law firms. Check out the intro post and previous entries on blogging and social media, if you haven’t already! Now, on to our next topic…
Microsites
Microsites are single-subject websites which can include a variety of content formats: Isolating a… more »5 Ways to Maximize Your Distributed Publishing Efforts
In my latest Slaw column on distributed publishing, I talked about the benefits of going beyond a solitary law firm website, and using additional narrowly-focused, single-topic sites to create a robust network of firm-owned sites. In this post, I want to share several key things to consider when increasing your firm’s publishing efforts, starting with why it’s so important… more »
Your Future Law Firm Domain Name
Tired of limited .COM domain options? ICANN has started towards solving that issue by announcing the applicants for a bunch of new generic Top Level Domains (“gTLD”). Today was the “reveal day” for finding out which companies paid the $185K registration fee to grab everything from .PARIS to .WALMART. There were 1,930 applications in total; a copy of the… more »
Harrison Pensa’s Website Among Lawyerist Award Finalists
We enjoy promoting our clients’ successes, never more so than when those successes involve the firm’s online presence. Regular readers might recall my post from this past February, bringing your attention to the groundbreaking new website of our client Harrison Pensa. I pointed out in that post all the elements of HP’s site that, to me, represented a fresh… more »
SEO & Client-Friendly Websites: Techshow Slide Decks Now Available
As promised, here are the slide desks from my two presentations at the 2012 ABA TECHSHOW. Beyond the FAQ: Building Client-Friendly Websites was co-presented with Jeff Lantz of Esquire Interactive. It offers advice on how to write client-centric content and how law firms can build their network of content to better serve clients, get more publishing… more »
ABA TECHSHOW Tidbits
As noted over at Stem News, Steve Matthews will be co-presenting two sessions at the upcoming ABA TECHSHOW 2012 in Chicago later this week. See the news item for details on Steve’s sessions — we’ll also be posting the slidedecks to Slideshare after the conference. This year’s lineup of sessions looks top-notch. Steve’s sessions fall within the Digital Marketing… more »
Where’s your fingerprint? Making your online profile unique
Here’s a very quick experiment I’d like you to try. Go to your online biography — either your law firm profile page or, if you’re a solo, the “About Me” section — and print it out. Bring the printout back to your chair, take out three different coloured pens or markers, and do the following: 1. With the first pen,… more »
Law firm websites are the foundation
Kevin O’Keefe had a provocative post yesterday that talked about the overemphasis some lawyers place on their firm websites, in terms of their online business development programs. Here’s the money quote from Kevin: “Law firms and their attorneys need to get over the fact that a website is not the only way to do marketing and business development… more »
