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Jetpack Publicize is a Worthy Addition to Law Firm Websites

Posted by Steve Matthews on

Almost every website we build these days includes social media connectivity. Whether we’re adding ‘sharing’ buttons to content pages, or posting links and headlines to the firm accounts,  social media connections are expected to happen (or encouraged) whenever new content published. Two years ago, firms would have considered this to be a choice, waffling back and forth. But that seems…

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Crowdsourcing Your Lawyer Biography

Posted by Jordan Furlong on

Two things can consistently be said about lawyers’ online biographies: they are among the most important pages on a law firm’s website, and they are among the least engaging and distinctive items on that site. This can be a frustrating disconnect: the lawyers I meet invariably are interesting, insightful, and well-rounded, yet their online bios are often stiff, stilted, and…

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Drafting a Practice Description For Your Website Using Only The 1,000 Most Common English Words

Posted by Jordan Furlong on

Thus setting a personal record for longest blog post title….
Donald Johnston has published a great post at Slaw with the self-explanatory title, “Drafting a EULA Using Only the 1000 Most Common Words in American English.” Don references a terrific online tool, “The Up-goer Five Text Editor…,” which allows you to use only the one thousand

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Much Ado About ‘About’ Pages

Posted by Steve Matthews on

Last week, I noted 10 tips for better blogging from Bob Ambrogi, and one of those tips was not to neglect your blog’s “About” page. Today I want to focus a little more on the topic of “About” pages in general, by highlighting some excellent advice that Allison Shields recently published.
Writing on the ABA’s Law Technology Today…,

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The Stories We Could Tell: Differentiating Your Law Practice

Posted by Jordan Furlong on

Our friends at Attorney At Work promise “one really good idea every day.” Today, they’ve provided us with 12: specifically, they’ve given us a dozen ways to differentiate your law practice in a great post by Susan Saltonstall Duncan… that will reward your time and attention. Read the whole list, and implement as many as you can.
To Susan’s original

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Website Wisdom From Mass LOMAP

Posted by Emma Durand-Wood on

At the Massachusetts LOMAP Blog, law practice management advisor Heidi Alexander… has just wrapped up a super series on website essentials, and we’d be remiss not to mention it here.
From registering a domain to boosting search engine rankings, Alexander speaks from personal experience, sharing practical tips on four main aspects of website development in plain language. What makes

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What Will Clients Find When They Go Looking For You?

Posted by Emma Durand-Wood on

Recently, my husband went on a quest to find a lawyer to advise him on his real estate investment ventures. We have a lawyer we like and trust for our basic legal needs (wills, residential real estate, etc.) but the time had come to find a lawyer with more expertise in the particular intersection of tax, business, and real estate.…

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Moving Offices? Make Sure Google Knows

Posted by Steve Matthews on

Ever wondered where Google gets the business location information for its maps? If the details about your law firm are accurate, you might not have occasion to find out. But if an office move is in the works, you’ll need to be prepared for some hard work to make sure your firm shows up in the right location in online…

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Why These Are The World’s Best Online Lawyer Profiles

Posted by Jordan Furlong on

The best law firm website biographies in the world (with apologies to my clients) are in Australia. Check out the website of Marque Lawyers, a highly diverse full-service law firm in Sydney that bills by fixed fees and monthly retainers. Its lawyer profiles are utterly brilliant: charming, insightful, engaging, funny and warm…, not to mention

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Lawyer Blogs and Bios Aren’t Going Anywhere!

Posted by Emma Durand-Wood on

Steve’s latest Slaw column, Death of Blogging? Not So Fast!, went up on Slaw yesterday. The inspiration for the column comes from Adrian Lurssen’s recent piece, Are We Heading to a Post-Blogging World?, in which Lurssen describes
“…the growing trend of writers foregoing their own blogs to publish under branded media platforms such as the Huffington Post.

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Sharing the Spotlight: Website Profiles for Law Firm Staff

Posted by Jordan Furlong on

If you were entirely new to the legal industry and you were judging law firms by their websites, you could be forgiven for believing that the only people to be found in said firms were lawyers. The great majority of law firm websites provide designated pages for each and every lawyer, but nothing more than a passing mention (if that)…

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Distributed Publishing Opportunity #4: Legal FAQ Sites

Posted by Steve Matthews on

This is the last in a series of posts on distributed publishing opportunities for lawyers and law firms. If you haven’t done so already, please do check out the intro post and previous entries on blogging, social media, and microsites. Now, to wrap up, let’s talk about…

Legal FAQs…

Frequently Asked Questions, or FAQs, have been around

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Distributed Publishing Opportunity #3: Microsites

Posted by Steve Matthews on

This is the latest in a series of posts on distributed publishing opportunities for lawyers and law firms. Check out the intro post and previous entries on blogging and social media, if you haven’t already! Now, on to our next topic…

Microsites…

Microsites are single-subject websites which can include a variety of content formats:

Isolating a service line;
Answers

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5 Ways to Maximize Your Distributed Publishing Efforts

Posted by Steve Matthews on

In my latest Slaw column on distributed publishing…, I talked about the benefits of going beyond a solitary law firm website, and using additional narrowly-focused, single-topic sites to create a robust network of firm-owned sites.  In this post, I want to share several key things to consider when increasing your firm’s publishing efforts, starting with why it’s so important

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Your Future Law Firm Domain Name

Posted by Steve Matthews on

Tired of limited .COM domain options? ICANN… has started towards solving that issue by announcing the applicants for a bunch of new generic Top Level Domains (“gTLD”). Today was the “reveal day” for finding out which companies paid the $185K registration fee to grab everything from .PARIS to .WALMART.  There were 1,930 applications in total; a copy of the complete

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