Currently Browsing "Content Marketing"

Reluctant publishers: helping lawyers generate content

Posted by Jordan Furlong on

There’s the principle, there’s the theory, and then there’s the reality.
The principle is that the only reliable way for a law firm to build a lasting positive presence on the web is through the steady and timely production of relevant content: no amount of SEO gamesmanship will outperform good content that builds links with other websites. The theory is…

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How to get ahead in publishing (law firm edition)

Posted by Jordan Furlong on

It seems to me that for law firms, “content” — articles, papers, case law summaries, legislative updates, alerts, and so forth — is really just a lawyer byproduct, a side effect of lawyers’ efforts to stay informed about the law. That’s a critical aspect of lawyers’ primary function, of course, which is selling advice and judgment. But clients don’t pay…

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Ontario & BC Leading Law Blog Provinces

Posted by Steve Matthews on

In preparation for its forthcoming relaunch, we’ve been adding some classifications to the blogs listed on Lawblogs.ca….  Part of the divisions we’re putting into place will be to show the breakdown by Canadian Province; and I thought it might be interesting to share an early look at the numbers:

Ontario (100)
British Columbia (53)
National (22)
Quebec (18)
Alberta

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JD Supra Powers New LinkedIn Legal Updates

Posted by Steve Matthews on

[cross-posted at Slaw.ca]
To date, LinkedIn… has only offered a handful of sidebar applications that users can install.  They’ve been very picky, and only a few are aligned with vertical industries. Even then, it’s obvious that industry apps must have a broader application and be applicable to the general business community.  Late last night, the rollout began for

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Building Effective Legal FAQ Collections

Posted by Steve Matthews on

An article on A List Apart recently caught our attention here at Stem.  R. Stephen Gracey’s post Infrequently Asked Questions of FAQs wonders whether FAQ sections on websites actually work. While he acknowledges their popularity, he’s got a beef with them because they rarely answer the questions he actually has.
Gracey’s post offers some solid advice for good FAQs, including:

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CNW Report on Social Media & Canadian Law Firms

Posted by Steve Matthews on

Heather Morrison of the CNW Group, formerly Canada News Wire, released a 11-pg report yesterday titled Canadian Law Firms and their Use of Social Media. I am quoted in it, so please excuse the vanity reference.
The report itself offers a nice overview of the benefits of social media investment. That’s important, but the part I appreciated most

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No Blog Comments & Connecting with Readers

Posted by Steve Matthews on

If a blog post doesn’t receive any comments, does that mean you struck out?
Actually, it’s quite common for blog posts not to receive comments. In the legal industry, and especially with lawyer blogs, we see it all the time.  The truth is the majority of online readers are lurkers. It’s called the 90-9-1 Rule…, where 90% of

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Law Centers Make JD Supra Browsable

Posted by Steve Matthews on

An item just posted on the Stem news page: JD Supra announced its new law centers this morning; a feature that should add both context & browsablity to their community-driven collections.
The law centers are broken down into four core divisions: personal law, business law, government law, and law practice management…; with each major area then

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Lawyer Web Publishing & Content Routing

Posted by Steve Matthews on

This past Sunday I published my latest Web Law Connected column over at Slaw, titled “The Formal-to-Informal Rule of Lawyer Web Publishing“.
The title of month’s article is a bit of a misnomer, and my suggestion of a rule… is a mental guideline more than anything. The basic premise is to be careful about taking raw unfiltered

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The Problem with Twitter

Posted by Steve Matthews on

TechCrunch published an important post yesterday about the amount of time we invest in Twitter…. Using Robert Scoble as an example, this post demonstrates a valuable lesson for everyone. There’s a risk involved when we disproportionately web-publish to another company’s service. The cost is that we increasingly ignore our personal web-publishing efforts.
While this may seem strange coming from

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New Article in the Texas Bar Journal

Posted by Steve Matthews on

This month’s Texas Bar Journal inlcudes a republication of my article, It’s Not the Tool, It’s You! Many thanks to the TBJ’s technology editor, John Sirman, for picking it up from Slaw…‘s RSS feed.
It’s also worth noting from a web-marketing perspective. The next time someone says blogging & RSS aren’t valuable marketing tactics, consider routing them

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New Articles for Stem’s JD Supra Collection

Posted by Steve Matthews on

I’ve come to the realization lately that a number of articles I’ve writen for my Web Law Connected column over at Slaw…, don’t always get exposed well in the US market. Considering about 70% of Stem clients originate from south of the border, I’m going to call it for what it is – a  bit of a blunder on

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JD Supra Facebook App Launches!

Posted by Steve Matthews on

The content distribution channels just keep coming for legal documents sharing service JD Supra!
Just announced over on their JD Scoop blog, Stem client JD Supra has launched a new Facebook application to help users stream their content into their facebook profile.
There are two potential options during the install process. One is the mini feed, which will

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Google Releases SEO Guide

Posted by Steve Matthews on

Google has finally put their name to a guide for SEO practices. Announced on their webmaster central blog late last week, Google released a 22 page PDF titled, oddly enough, Google’s Search Engine Optimization Starters Guide….
To those looking for a top secret advantage or holy grail to a top ranking website… well, you might have to wait a

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New Web Law Connected Column

Posted by Steve Matthews on

I have a new Web Law Connected column up over at Slaw, titled It’s Not the Tool! It’s YOU!…
My message this month is to have faith in experimentation, and to be passionate in the way we select & embrace our web marketing tools. Please drop by and have a look!

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