Currently Browsing "Content Marketing"
Building Effective Legal FAQ Collections
An article on A List Apart recently caught our attention here at Stem. R. Stephen Gracey’s post Infrequently Asked Questions of FAQs wonders whether FAQ sections on websites actually work. While he acknowledges their popularity, he’s got a beef with them because they rarely answer the questions he actually has. Gracey’s post offers some solid advice for good FAQs, including:… more »
CNW Report on Social Media & Canadian Law Firms
Heather Morrison of the CNW Group, formerly Canada News Wire, released a 11-pg report yesterday titled Canadian Law Firms and their Use of Social Media. I am quoted in it, so please excuse the vanity reference. The report itself offers a nice overview of the benefits of social media investment. That’s important, but the part I appreciated… more »
No Blog Comments & Connecting with Readers
If a blog post doesn’t receive any comments, does that mean you struck out? Actually, it’s quite common for blog posts not to receive comments. In the legal industry, and especially with lawyer blogs, we see it all the time. The truth is the majority of online readers are lurkers. It’s called the 90-9-1 Rule, where 90% of your… more »
Law Centers Make JD Supra Browsable
An item just posted on the Stem news page: JD Supra announced its new law centers this morning; a feature that should add both context & browsablity to their community-driven collections. The law centers are broken down into four core divisions: personal law, business law, government law, and law practice management; with each… more »
Lawyer Web Publishing & Content Routing
This past Sunday I published my latest Web Law Connected column over at Slaw, titled “The Formal-to-Informal Rule of Lawyer Web Publishing“. The title of month’s article is a bit of a misnomer, and my suggestion of a rule is a mental guideline more than anything. The basic premise is to be careful about taking raw unfiltered… more »
The Problem with Twitter
TechCrunch published an important post yesterday about the amount of time we invest in Twitter. Using Robert Scoble as an example, this post demonstrates a valuable lesson for everyone. There’s a risk involved when we disproportionately web-publish to another company’s service. The cost is that we increasingly ignore our personal web-publishing efforts. While this may seem strange coming… more »
New Article in the Texas Bar Journal
This month’s Texas Bar Journal inlcudes a republication of my article, It’s Not the Tool, It’s You! Many thanks to the TBJ’s technology editor, John Sirman, for picking it up from Slaw‘s RSS feed. It’s also worth noting from a web-marketing perspective. The next time someone says blogging & RSS aren’t valuable marketing tactics, consider routing them… more »
New Articles for Stem’s JD Supra Collection
I’ve come to the realization lately that a number of articles I’ve writen for my Web Law Connected column over at Slaw, don’t always get exposed well in the US market. Considering about 70% of Stem clients originate from south of the border, I’m going to call it for what it is – a bit of a blunder… more »
JD Supra Facebook App Launches!
The content distribution channels just keep coming for legal documents sharing service JD Supra! Just announced over on their JD Scoop blog, Stem client JD Supra has launched a new Facebook application to help users stream their content into their facebook profile. There are two potential options during the install process. One is the mini feed, which… more »
Google Releases SEO Guide
Google has finally put their name to a guide for SEO practices. Announced on their webmaster central blog late last week, Google released a 22 page PDF titled, oddly enough, Google’s Search Engine Optimization Starters Guide. To those looking for a top secret advantage or holy grail to a top ranking website… well, you might have to wait… more »
New Web Law Connected Column
I have a new Web Law Connected column up over at Slaw, titled It’s Not the Tool! It’s YOU! My message this month is to have faith in experimentation, and to be passionate in the way we select & embrace our web marketing tools. Please drop by and have a look! more »
Law Firm SEO Adoption on the Rise
Alyn-Weiss & Associates have just released a new survey that shows “the number of local and regional corporate, transactional and defense law firms using search engine optimization (SEO), and getting cases and referrals as a result, has tripled in the past 24 months”. Also from the press release: “59 percent of firms used SEO over the past 24… more »
Twitter Recap: Legal SEO Webinar
I was very fortunate to be involved in a webex session this morning with the crew over at Lexblog. The topic was predictably … legal seo. Lexblog, as most readers will know, are one of the biggest builders of law blogs within our industry. And the purpose of the session was simply to convey the basics, and to… more »
145 Lawyers and Legal Pros on Twitter
Yesterday morning, Adrian Lurssen (aka @jdtwitt), Communications Director at legal document sharing website JD Supra, blogged a list of 145 lawyers and legal professionals he’s following on Twitter, with the goal of encouraging a some legal community matchmaking. Thanks to a short description he provides for almost every person on the list, I’m willing to bet the legal… more »
Avg Cost per ‘Lawyer’ Search in Google
I’ve been in the process of writing an article for Slaw that critiques the ROI of paid search advertising, and ended up conducting a bit of a research project. My task? I wanted to know exactly what the average cost-per-click was with Google’s Adwords for search phrases that contained the word ‘lawyer’. Using the Google keyword research tool,… more »
