Currently Browsing "Communication"

Drafting a Practice Description For Your Website Using Only The 1,000 Most Common English Words

Posted by Jordan Furlong on

Thus setting a personal record for longest blog post title….
Donald Johnston has published a great post at Slaw with the self-explanatory title, “Drafting a EULA Using Only the 1000 Most Common Words in American English.” Don references a terrific online tool, “The Up-goer Five Text Editor…,” which allows you to use only the one thousand

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9 Steps to a Presentation That Won’t Leave Your Audience Hating You

Posted by Jordan Furlong on

Lawyers love the written word. When you talk to a lawyer about “content marketing,” he or she automatically shifts into thinking about articles, newsletters, blog posts, and other written forms of communication. But there’s much more to content marketing than writing — “publishing” can and does involve any number of media that require the active personal and verbal participation of…

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Headline Attractions: Effective Titles For Your Law Firm’s Content

Posted by Jordan Furlong on

In its January 19, 2013 edition, The Economist ran a short item about Dell Computers’ plans to buy back its publicly listed shares and take the company private again. The article itself was unremarkable; the headline was genius.
The title of the story was: “Ctrl-Shift-Dell….” To combine a computer company’s strategic decision to reinvent its corporate structure with

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The Jonah Lehrer Experience: Lessons For Law Bloggers

Posted by Jordan Furlong on

If you watch much TV or read many magazines, the names Jonah Lehrer, Fareed Zakaria and Niall Ferguson… will probably be familiar to you. And if you’re especially up to date on current events, you’ll also know that all three of these distinguished and respected authorities are currently suffering reputation crises, because they published articles that contained everything from

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Business Casual Blogging: The Importance of Tone

Posted by Jordan Furlong on

I’ve just finished giving a presentation to the newest class of articling students at my client Harrison Pensa LLP of London, Ontario. Harrison Pensa is one of only two firms in Canada (so far as I’m aware) with a dedicated articling student blog…, which I think is a terrific initiative. Giving articling students the opportunity to blog offers so

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What your error message says about you

Posted by Laurel Fulford on

I read a humourous post last night, titled Oops! I ruined your life. :)… that got me thinking about error messages. The post is about the cutesification of error messages from large technology companies, like Google, but I think the base message is important for any website: make sure your errors are helpful.
Most common error messages a user is

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Social media for law firm leaders

Posted by Jordan Furlong on

I recently had a conversation with Sean Larkan, my Australia-based colleague with Edge International, about what law firm leaders need to know about social media. That conversation led to a Q&A that Sean has now posted on his Legal Leaders Blog…. It’s a lengthy post, so here are some of the highlights; if these look interesting, I encourage

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The good, the bad, and the better of legal writing

Posted by Jordan Furlong on

I take every opportunity that comes my way to speak to law students, and I always find it a gratifying experience, even when I have to spell out the challenges they’re going to face upon entering a legal marketplace in crisis. Last week, I had the chance to speak to a Legal Writing class at the University of Ottawa Faculty…

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Thanksgiving and the art of strategic communication

Posted by Jordan Furlong on

Thanksgiving is only a few short weeks away here in Canada. Unlike our American friends, who mark the occasion on the fourth Thursday of November, we celebrate our earlier harvest on the second Monday in October. Either way, that leaves plenty of advance time to remind you of one of Matt Homann’s best marketing insights: send your clients Thanksgiving cards…

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Importance of Industry Participation

Posted by Steve Matthews on

It’s National Biotechnology Week here in Canada, so it was good to see our clients at Gowlings participating.
The firm has two free seminars coming up. The first is on Sept. 22nd in Toronto, where they’ve partnered with Marsh Canada, PwC and RBC Canada on Tools & Strategies for Canadian biotech companies to succeed….  And the second is out

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Stop the press: news releases and rote communication

Posted by Jordan Furlong on

After my recent swipes at case law updates and voice mail…, you might think I’m just spending my time beating up on the weakest members of the lawyer communication fraternity. If so, today’s entry on news releases likely will confirm that line of thought. But what I’m really trying to do is isolate and attack a pernicious habit within

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Talk to me: putting an end to canned conversations

Posted by Jordan Furlong on

So, have you recently left a voice mail for someone under 30, never to have it returned or even acknowledged? A post at Legal Blog Watch… might have the answer: it seems Millennials regard voice mails as unsolicited messages not much different than spam, and treat them accordingly. It’s an interesting idea, one I fact-checked with a friend in his

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Rethinking the case law update: Who are you talking to?

Posted by Jordan Furlong on

Take a moment to consider that staple of law firm newsletters (and now blogs) everywhere: the case law update. You know it well — chances are you’ve written and published at least one during your career.
The purpose of the case law update, I think you’d agree, is to notify readers that a new court decision affects the law in…

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