Currently Browsing "Brand Building"
Why These Are The World’s Best Online Lawyer Profiles
The best law firm website biographies in the world (with apologies to my clients) are in Australia. Check out the website of Marque Lawyers, a highly diverse full-service law firm in Sydney that bills by fixed fees and monthly retainers. Its lawyer profiles are utterly brilliant: charming, insightful, engaging, funny and warm, not to… more »
Your Future Law Firm Domain Name
Tired of limited .COM domain options? ICANN has started towards solving that issue by announcing the applicants for a bunch of new generic Top Level Domains (“gTLD”). Today was the “reveal day” for finding out which companies paid the $185K registration fee to grab everything from .PARIS to .WALMART. There were 1,930 applications in total; a copy of the… more »
The problem with lawyer advertising
The perils of “non-lawyer” ownership of law firms have been widely documented in recent months, and whether those perils hold up to scrutiny or not (my position on that question is fairly well established by now), these models already exist in the UK and will eventually spread to other shores. But even in jurisdictions where lawyer control… more »
101 More Law Firm Taglines – 2012 Edition
Back in 2009, Stem Legal published our list of 101 law firm taglines. At that point, many online pundits were quick to point out the terrible ones (no need to name names) as well as some rare gems that seemed to fit their firms well. Are law firm taglines still valuable? It’s a good question. Some are indeed terrible,… more »
Calling All Law Firm Taglines!
We’re busy putting together the 2012 edition of our law firm taglines list (see our 2009 edition here) and need some help from you, our dear readers.
Does your firm currently have a tagline? Do you know of a great one – or one that’s the pits? Good ones, bad ones, we want to see ‘em all –
Sponsored Stories: Facebook’s legal marketing breakthrough?
The last time I looked at Facebook for law firms, the network was still using “Fan Pages,” which I thought was a nice but not critical feature for law firm communications. Since then, the Fan Page has evolved into the ubiquitous “Like” function, Facebook has added about 100 million more members, and the site has shown signs of… more »
Can a full-service law firm use Twitter?
When you try to be all things to everyone, you run the risk of winding up as nothing to anyone. That simple truth still eludes many businesses and organizations that consider their target market to be “everybody” or think that they can survive with a “general” mandate in a relentlessly diversifying world. When I was running a national lawyer magazine,… more »
The No Homers Club: collective brands in the law
What’s the most valuable brand in the legal marketplace? The answer will depend on which segment of the market you’re looking at, of course, and no matter the jurisdiction, arguments are sure to erupt. But for the most part, there’s very little hard evidence to support one choice over another. Earlier this year, the UK firm Superbrands ranked… more »
Thanksgiving and the art of strategic communication
Thanksgiving is only a few short weeks away here in Canada. Unlike our American friends, who mark the occasion on the fourth Thursday of November, we celebrate our earlier harvest on the second Monday in October. Either way, that leaves plenty of advance time to remind you of one of Matt Homann’s best marketing insights: send your clients… more »
Lawyer Profiles: Dropping the Middle Initials
I’m impressed with a recent post by Bob Ambrogi titled The Art & Science of Lawyer Profiles. If you haven’t seen it already, do yourself a favour and take a look. Whether you’re in the process of drafting your own profile, or helping someone else, it’s solid advice. I’m now going to use Bob’s post to go off on… more »
Strategic media placement
We’ve heard endlessly (more than once from me) about the imminent death of newspapers, the collapse of a once-great industry and business model, etc. and the correspondent rise in the power of social media. No one will dispute that news organizations are having a very difficult time adjusting to the post-internet economy, and I’ve written here… more »
Comic Sans Debacle Shows Importance of Font Choice
Ask anyone involved in legal marketing, and they’ve probably been face-to-face with a lawyer who insists on using bad fonts. Last night it wasn’t a lawyer making this kind of bad choice, it was the owner of the Cleveland Cavaliers basketball team. His mistake wasn’t a mild one. It wasn’t a bad call between sans serif or serif, or… more »
SEO Without the Spam
My newest column was published at Slaw.ca today, titled: Injection Marketing Undermines Credibility. Within this piece, I’m trying to deliver two central messages. The first is pretty straight forward: that embedding links or messages about your services within web conversations is not only ‘tacky’, but it reflects terribly on you and your… more »
Creating a Facebook fan club
Spurred by Martha Sperry’s recent post about the numerous benefits to bloggers that Facebook offers, I decided it was past time for me to revisit and complete an old project: creating a Facebook Fan Page for my blog Law21. It’s still early in the process, and I’m learning as I go, but I can see a… more »
101 Law Firm Taglines – 2009 Edition
Taglines as branding devices have been a subject of interest for some time now. Jeanine Magsitza compiled a list of 100 law firm taglines in 2002; Nathan Burke analysed AmLaw 200 firm’s use of taglines on their websites in 2005; and a few months ago, Carolyn Elefant advised on how to write a good tagline. Curious to… more »
