Currently Browsing "Brand Building"

Law Firm Brands In An Online Legal Market

Posted by Jordan Furlong on

Last month, I taught a new course called “21st-Century Lawyering” to upper-year students at Suffolk University Law School… in Boston (where I hold the marvellous title of “Legal Innovation Strategist in Residence”). The course included a session on marketing a law practice, which in turn contained a section on branding and what it means in the legal context.
“Your brand,”

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The Stories We Could Tell: Differentiating Your Law Practice

Posted by Jordan Furlong on

Our friends at Attorney At Work promise “one really good idea every day.” Today, they’ve provided us with 12: specifically, they’ve given us a dozen ways to differentiate your law practice in a great post by Susan Saltonstall Duncan… that will reward your time and attention. Read the whole list, and implement as many as you can.
To Susan’s original

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Why These Are The World’s Best Online Lawyer Profiles

Posted by Jordan Furlong on

The best law firm website biographies in the world (with apologies to my clients) are in Australia. Check out the website of Marque Lawyers, a highly diverse full-service law firm in Sydney that bills by fixed fees and monthly retainers. Its lawyer profiles are utterly brilliant: charming, insightful, engaging, funny and warm…, not to mention

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Your Future Law Firm Domain Name

Posted by Steve Matthews on

Tired of limited .COM domain options? ICANN… has started towards solving that issue by announcing the applicants for a bunch of new generic Top Level Domains (“gTLD”). Today was the “reveal day” for finding out which companies paid the $185K registration fee to grab everything from .PARIS to .WALMART.  There were 1,930 applications in total; a copy of the complete

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The problem with lawyer advertising

Posted by Jordan Furlong on

The perils of “non-lawyer” ownership of law firms have been widely documented in recent months, and whether those perils hold up to scrutiny or not (my position on that question is fairly well established by now), these models already exist in the UK… and will eventually spread to other shores. But even in jurisdictions where lawyer control of law

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101 More Law Firm Taglines – 2012 Edition

Posted by Emma Durand-Wood on

Back in 2009, Stem Legal published our list of 101 law firm taglines. At that point, many online pundits were quick to point out the terrible ones (no need to name names) as well as some rare gems that seemed to fit their firms well. Are law firm taglines still valuable? It’s a good question. Some are… indeed terrible,

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Calling All Law Firm Taglines!

Posted by Emma Durand-Wood on

We’re busy putting together the 2012 edition of our law firm taglines list (see our 2009 edition here) and need some help from you, our dear readers.
Does your firm currently have a tagline? Do you know of a great one – or one that’s the pits? Good ones, bad ones, we want to see ‘em all – drop …

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Sponsored Stories: Facebook’s legal marketing breakthrough?

Posted by Jordan Furlong on

The last time I looked at Facebook for law firms, the network was still using “Fan Pages,” which I thought was a nice but not critical feature for law firm communications. Since then, the Fan Page has evolved into the ubiquitous “Like” function…, Facebook has added about 100 million more members, and the site has shown signs of

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Can a full-service law firm use Twitter?

Posted by Jordan Furlong on

When you try to be all things to everyone, you run the risk of winding up as nothing to anyone. That simple truth still eludes many businesses and organizations that consider their target market to be “everybody” or think that they can survive with a “general” mandate in a relentlessly diversifying world.
When I was running a national lawyer magazine,…

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The No Homers Club: collective brands in the law

Posted by Jordan Furlong on

What’s the most valuable brand in the legal marketplace? The answer will depend on which segment of the market you’re looking at, of course, and no matter the jurisdiction, arguments are sure to erupt. But for the most part, there’s very little hard evidence to support one choice over another. Earlier this year, the UK firm Superbrands ranked the strongest …

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Thanksgiving and the art of strategic communication

Posted by Jordan Furlong on

Thanksgiving is only a few short weeks away here in Canada. Unlike our American friends, who mark the occasion on the fourth Thursday of November, we celebrate our earlier harvest on the second Monday in October. Either way, that leaves plenty of advance time to remind you of one of Matt Homann’s best marketing insights: send your clients Thanksgiving cards…

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Lawyer Profiles: Dropping the Middle Initials

Posted by Steve Matthews on

I’m impressed with a recent post by Bob Ambrogi titled The Art & Science of Lawyer Profiles….  If you haven’t seen it already, do yourself a favour and take a look. Whether you’re in the process of drafting your own profile, or helping someone else, it’s solid advice.
I’m now going to use Bob’s post to go off on

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Strategic media placement

Posted by Jordan Furlong on

We’ve heard endlessly (more than once… from me) about the imminent death of newspapers, the collapse of a once-great industry and business model, etc. and the correspondent rise in the power of social media. No one will dispute that news organizations are having a very difficult time adjusting to the post-internet economy, and I’ve written here about the increasing

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Comic Sans Debacle Shows Importance of Font Choice

Posted by Steve Matthews on

Ask anyone involved in legal marketing, and they’ve probably been face-to-face with a lawyer who insists on using bad fonts.  Last night it wasn’t a lawyer making this kind of bad choice, it was the owner of the Cleveland Cavaliers basketball team….
His mistake wasn’t a mild one.  It wasn’t a bad call between sans serif or serif, or

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SEO Without the Spam

Posted by Steve Matthews on

My newest column was published at Slaw.ca today, titled: Injection Marketing Undermines Credibility….  Within this piece, I’m trying to deliver two central messages.  The first is pretty straight forward: that embedding  links or messages about your services within web conversations is not only ‘tacky’, but it reflects terribly on you and your business.
For the generations of lawyers who’ve

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