Archives for October 2014

Stem Client Roundup for October 2014

Posted by Emma Durand-Wood on

Happy Halloween! Hope you are taking time today to have some fun, indulge in a few treats, and enjoy a little break from the busyness of the fall. Between launching new websites, speaking engagements, and blogging, our clients certainly have been busy this past month. Read on for more details. We welcomed our newest client, Ottawa-based international trade law firm… more »

The Role of Publishing In The Marketing-Sales Continuum

Posted by Jordan Furlong on

In most parts of the business world not owned and operated by lawyers, “Marketing” and “Sales” are inextricably linked. Companies carry out marketing solely for the purpose of increasing their sales, either for specific transactions (e.g., advertising campaigns or temporary price discounts) or for general branding (e.g., market awareness or consumer profile). It’s a natural continuum… more »

Better Than a Free Lunch: Lunch Hour Legal Marketing Webinars

Posted by Emma Durand-Wood on

They say the best things in life are free, but that expression doesn’t always apply to CPD. Lucky for us, Lunch Hour Legal Marketing (LHLM) is one of those rare cases where you get a whole lot more than you paid for (in a good way). We haven’t talked too much about LHLM here before, and that’s a shame, because… more »

Nice Niche!

Posted by Emma Durand-Wood on

I was sitting in a waiting room the other day, leafing through a magazine, when an ad caught my eye. It was for a moving company with a very specific target market. Winnipeg-based The Seniors Moving Company offers seniors and their families help with a variety of circumstances such as downsizing or relocating to a retirement or nursing home, and… more »

What’s new at Lawblogs.ca?

Posted by Emma Durand-Wood on

It’s probably fair to say that no one is all that excited about the cold weather that’s rapidly approaching. But for us at Stem, it means that the Clawbies will be here soon (nominations open December 1st)! With new Canadian law blogs cropping up regularly, it’s anyone’s guess which blogs will be among this year’s award winners. Could they be… more »

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