- Have there been any unexpected benefits to blogging, and if so, what are they?
- What unexpected challenges did you find in blogging?
- What did you envision would happen when you first started blogging?
- Given what you know now about blogging, what advice would you give to lawyers contemplating taking the plunge?
- If you were going to start this over again, what things might you do differently?
There are some great lessons to be learned from these seasoned pros. Like, expect the unexpected:
“I had no idea that 10 years later, I would have written several books, appeared just about all over the country speaking to lawyers on technology issues, and become involved with a great group of law practice management experts. I just thought I would get more readers for my newsletter.”
Approach blogging authentically and enthusiastically:
“Don’t do it unless you have a narrow focus that you are interested in. Adding posts on a regular schedule is difficult and will never be worth it if you don’t have a passion for what you are doing. Don’t just start a blog for the sake of starting a blog.”
“Understand the medium before you try to lay claim to it. By this, I mean that no one should write a blog unless he is a loyal blog reader. It’s always easy to spot a blogger who doesn’t read blogs because they make the mistakes and missteps of a amateur. That image will not help you develop a readership and certainly won’t help you get new clients.”
Be realistic about the time commitment:
“Time, time, time. Plain and simple. Having a full time job, then trying to find time to blog about your full time job is tough.”
But try to look on the bright side:
“I suppose the other challenge is keeping up with all of the excellent blogs in my practice area. When I started my blog, there were about 50 high-quality blogs written by employment lawyers. Today, there are three times that, with more cropping up ever day. Having more resources and more great people to meet is a problem I think I can live with.”
I really hope Ernie continues with this series; the responses so far have been fascinating.