Archives for February 2013

What Will Clients Find When They Go Looking For You?

Posted by Emma Durand-Wood on

Recently, my husband went on a quest to find a lawyer to advise him on his real estate investment ventures. We have a lawyer we like and trust for our basic legal needs (wills, residential real estate, etc.) but the time had come to find a lawyer with more expertise in the particular intersection of tax, business, and real estate.… more »

When SEO Meets MADHD

Posted by Steve Matthews on

Lee Rosen recently coined a new term: Marketing Attention Deficit Hyperactivity Disorder. He writes there’s a surefire way to make sure any marketing effort will fail: “It’s called Marketing Attention Deficit Hyperactivity Disorder (“MADHD”). It’s marked by starting a marketing project, doing some work on it, and then moving on to another marketing project. The project is left… more »

Selling What No One’s Buying: The Problem of Irrelevant Differentiation

Posted by Jordan Furlong on

I’ve had the opportunity recently to review several marketing campaigns undertaken by a range of midsize to large law firms. These campaigns ran the gamut from mass-market advertising to multimedia publications to targeted client awareness efforts to law student recruitment blitzes, and they all appear effective to a greater or lesser extent. What struck me, however, was that many of… more »

The Cure for Text by Infographic

Posted by Emma Durand-Wood on

On Slaw.ca last week, Allison Shields talked about some of the reasons lawyers might want to use infographics as part of their marketing strategies this year. Alison makes some good points about why infographics have been such a welcome addition to the marketing landscape over the last few years, and why they’re well suited to lawyers’ marketing activities: “Lawyers are… more »

Moving Offices? Make Sure Google Knows

Posted by Steve Matthews on

Ever wondered where Google gets the business location information for its maps? If the details about your law firm are accurate, you might not have occasion to find out. But if an office move is in the works, you’ll need to be prepared for some hard work to make sure your firm shows up in the right location in online… more »

Latest Clawbies Winners & New Blogs at Lawblogs.ca

Posted by Emma Durand-Wood on

Every time we post a roundup of new additions to Lawblogs.ca, we wonder if there’s a future Clawbies winner among them. Well, in today’s list, we’ve included several 2012 winners and finalists who were added since our last roundup or who only recently popped up on our radar, thanks to nominations from other Canadian law bloggers. Enjoy this selection… more »

Five Questions Series: Fascinating Insight from Successful Law Bloggers

Posted by Emma Durand-Wood on

Over at the companion blog to his new book, Blogging in One Hour for Lawyers, Ernie Svenson has been running a great series called “Five Questions for a Law Blogger“. The standard five questions are: Have there been any unexpected benefits to blogging, and if so, what are they? What unexpected challenges did you find in blogging? What… more »

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