SEO & Client-Friendly Websites: Techshow Slide Decks Now Available

As promised, here are the slide desks from my two presentations at the 2012 ABA TECHSHOW.

Beyond the FAQ: Building Client-Friendly Websites  was co-presented with Jeff Lantz of Esquire Interactive. It offers advice on how to write client-centric content and how law firms can build their network of content to better serve clients, get more publishing opportunities, and boost rankings.

Click: The Basics of Online Advertising and Search Engine Marketing was co-presented with Lee Rosen (Divorce Discourse). This deck is made up of slides from my portion of the presentation, which gives an introduction to search engine optimization (SEO), and covers keyword research and targets, on-page SEO factors, linkbuilding, local search, and social networking signals.

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