Domain Name Tactics for Law Firms

Just a quick post to say my latest Web Law Connected column is up this week on Slaw.ca.  This month’s article discusses some of the different issues many firms consider with respect to domain names.

For Canadian firms, I share my thoughts on the .ca vs .com debate. Other issues include: when and how many domains to keep in a firm’s portfolio, the use of branded-domains -vs- keyword-driven domains, and how I decipher when a domain has enough value to purchase from a third party.

Please drop by and take a look.

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