Archives for July 2010
Friday Web Metrics Roundup
The following is a roundup of recent web studies and adoption numbers that I’ve flagged in my web travels. No guarantee this will be a weekly event, but it was time to try something different! Top 50 US Web properties in June [comScore] Social Networking Adpotion Demographics:… more »
Rethinking the case law update: Who are you talking to?
Take a moment to consider that staple of law firm newsletters (and now blogs) everywhere: the case law update. You know it well — chances are you’ve written and published at least one during your career. The purpose of the case law update, I think you’d agree, is to notify readers that a new court decision affects the law in… more »
JD Supra Powers New LinkedIn Legal Updates
[cross-posted at Slaw.ca] To date, LinkedIn has only offered a handful of sidebar applications that users can install. They’ve been very picky, and only a few are aligned with vertical industries. Even then, it’s obvious that industry apps must have a broader application and be applicable to the general business community. Late last night, the rollout began for… more »
Strategic media placement
We’ve heard endlessly (more than once from me) about the imminent death of newspapers, the collapse of a once-great industry and business model, etc. and the correspondent rise in the power of social media. No one will dispute that news organizations are having a very difficult time adjusting to the post-internet economy, and I’ve written here… more »
Comic Sans Debacle Shows Importance of Font Choice
Ask anyone involved in legal marketing, and they’ve probably been face-to-face with a lawyer who insists on using bad fonts. Last night it wasn’t a lawyer making this kind of bad choice, it was the owner of the Cleveland Cavaliers basketball team. His mistake wasn’t a mild one. It wasn’t a bad call between sans serif or serif, or… more »
SEO Without the Spam
My newest column was published at Slaw.ca today, titled: Injection Marketing Undermines Credibility. Within this piece, I’m trying to deliver two central messages. The first is pretty straight forward: that embedding links or messages about your services within web conversations is not only ‘tacky’, but it reflects terribly on you and your… more »
