Archives for January 2010
Stem Client Roundup for January 2010
2010 is off to a great start for Stem’s clients, with a bunch of new websites and media mentions. Here’s our monthly look at what they were up to throughout January: As noted earlier this week, Stem’s new client Gowlings released Trendwatch 2010, its annual roundup of legal trends that are likely to affect domestic and… more »
Thank-you Calgary Legal Marketers
Just wanted to post a quick note about my trip to Calgary yesterday to speak with the Calgary Legal Marketers. Our presentation topic was building an effective web presence in the legal industry, and the issues covered included: some recent trends & adoption rates; the basics of lawyer SEO and link building tactics; and how lawyers & firms can participate… more »
Interview with the Editor (Part 5 of 5)
Today marks the final entry in a series of excerpts from a Q-and-A session on how law firm marketers and PR professionals can get the most from members of the legal media. My thanks again to Paramjit Mahli for conducting this interview. We wrap up with advice for the new PR professional. Q. Say a new… more »
Interview with the Editor (Part 4 of 5)
Continuing excerpts from a Q-and-A session on the intersection between legal marketing & PR and the legal media. Today’s conversation centers on law firm size and cross-border issues. Q. Did you only work with and quote BigLaw lawyers, or did you also talk with lawyers from smaller and mid-size firms? Did you speak just with Canadian firms, or… more »
Interview with the Editor (Part 3 of 5)
More from a recent Q-and-A session about how to deal editors and reporters in the legal media. The Wednesday entry is on what law firm websites do and don’t get right from a media perspective. Q. Are there any specific items on the media pages of law firm websites that you and your editorial team preferred? There are… more »
Seeklogo.com for Logo Design Ideas?
Designing a new logo and looking for new ideas? Try SeekLogo.com, a new search tool that indexes 200,000 downloadable vector graphic logos. The term ‘law’ produced only 59 logos, so it’s not particularly heavy on legal examples; but a database of 200K operational logo designs may help your next brainstorming session. more »
New Canadian Law Blogs on LawBlogs.ca
When we posted our last round of new additions to LawBlogs.ca, we wondered whether there was a future Clawbies winner among them. Well, as it turns out, there were three of them! Avoid a Claim, The Trial Warrior, and The Stream were all winners or finalists in the 2009 Clawbies, and each was less… more »
Interview with the Editor (Part 2 of 5)
All this week, I’m reproducing parts of a Q-and-A session with SCG Legal PR Network founder Paramjit Mahli about my former career in legal journalism and what legal marketers could learn from it. Today’s exchange: the phone pitch. Q. What made you open and receptive to a telephone pitch? How did you prefer to be approached? Telephone pitches… more »
Interview with the Editor (Part 1 of 5)
Late last year, I had the pleasure of speaking with Paramjit Mahli, founder of the SCG Legal PR Network in New York City, about my experiences in legal journalism over the past dozen years. Our discussions led to an Q-and-A interview about how law firm communications and legal PR professionals should and should not interact with… more »
WatchThatPage, Response Time & Hackers
We don’t build or manage all of our client’s websites here at Stem. Sometimes it’s us at the controls, and sometimes we collaborate with the client’s in-house or local web developer. It’s an arrangement that works quite well most of the time. One situation where it can cause problems, however, is responding to a website that has been hacked. Ignoring… more »
2009 Clawbies Acceptance Speeches
As we wind down our 2009 ClawBies season, I’d like to highlight the blogged responses from this year’s finalists & award winners:
Shaunna Mireau
Antonin Pribetic (The Trial Warrior)
Law is Cool
David Fraser (Canadian Privacy Law Blog)
Dan Michaluk (All About Information)
Erik Magraken (BC Injury Law And ICBC Claims Blog)
