LinkedIn Lawyers Hit 840K

In an ongoing effort here at Stem, we’ve been tracking the growth of the “Law Practice Industry” category on LinkedIn. For a bit more than a year now, we’ve run periodic searches on Google to see how many profile pages are indexed which include the industry class ‘law practice industry’.

Predictably, but still impressively, that number continues to grow. June’s number now shows 840,000 people within the law practice industry. In reviewing these profiles, we see a very high percentage of those people are lawyers; although it is an industry class and not professional.

With all factors consistent on each dated sample, here’s how things have stacked up:

  • April 2008: 118,000
  • June 2008: 216,000
  • December 2008: 406,000
  • March 2009: 563,000
  • June 2009: 840,000

In graph form, that looks like:

In March 2008, LinkedIn was celebrating 20 million users. A year and a bit later, in May 2009, that number had doubled to 40 million users. By way of comparison, in June 2009, the number of members with the “law practice industry” in their profile is almost four times what it was a year ago. The legal industry clearly sees value!

So what’s new in the world of lawyers on LinkedIn? A couple of observations:

  • Groups: From legal marketing and technology to practice-specific groups for almost any area of law you can think of, lawyers on LinkedIn are getting more value out of their network by engaging in discussion. Groups are being used for Job postings, vendor recommendations, general questions, and sharing articles and links.
  • Applications: Applications are basically widgets; tools that allow you to add external data into your LinkedIn profile. Two popular amongst lawyers are the Slideshare Presentations app, which lets you share presentations; and the RSS feed display, where you can post the feed from your blog, JD Supra documents, or any other content you like.
  • Company pages: Just as important as individual profiles are company pages within LinkedIn. For instance, Clark Wilson’s profile includes a description of the firm’s services, a snapshot of current and former employees, location and contact details, and interesting auto-generated statistics such as median age, gender split, and top schools. Savvy law firms and other companies in the industry recognize this as a valuable opportunity to sculpt their online image.

Want a quasi brave prediction? That 840K number is going to be well over a million profiles by September 1st.

And thank-you to Larry Bodine for his email request to update the numbers!

Comments

  1. [...] Author: Linda Moore The number of lawyers on business social network LinkedIn has hit 840,000, according to Stem Legal’s Steve Matthews.  Apparently the number of lawyers on LinkedIn is growing at approximately double the rate of [...]

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