LegalPubs for Greener Law?

A couple of years ago, we launched LegalPubs.ca to aggregate RSS feeds from Canadian legal publishers. The site helps identify the latest books and products being offered, and is typically followed by law librarians who are tasked with making these purchases.  In an average month, the site shows around 5k products, and inspires around 1500 product clicks. Last month was typical, with those stats captured in the image below:

legalpubs

Given that the Canadian Association of Law Libraries (CALL) has around 500 members, which isn’t the website’s entire audience (but what I’ve always suspected to be the vast majority), the numbers aren’t all that bad. Pretty good, in fact.

But something that’s completely escaped me until now, is a point made in a recent email from the CALL vendors liaison committee, which referenced LegalPubs.ca as a tool to leverage RSS as a green strategy.  That is, using RSS to reduce all those paper advertisements funnelling into law libraries & law firms around the country.  Interesting.

The only way the premise works of course, is for Law Librarians to be using RSS for new product awareness. So the question becomes: Are we there yet? Honestly, I don’t know the full answer to that.  But the numbers above do point toward being ‘on our way‘; and unlike paper advertising, there are some click-through metrics to back it up.

Comments

  1. Emma said:

    I have to admit that since LegalPubs.ca came around, unless something *really* catches my eye, I usually throw print blurb away without even really looking at it. I know that I’m going to learn about new products from the LegalPubs RSS feed and can generally tell from the publication’s title whether I want to read more about it.

    Sometimes my print reps call or email me about new items they think might be good additions to my collection. This is much more useful to me than receiving stacks and stacks of advertising indiscriminately sent to mass mailing lists. And, I might add, I’m far more likely to trial a book that a human has contacted me about.

    I’m still working up the nerve to ask my vendor reps to take me off their print mailing lists. It would save so much paper, not to mention all that postage on the publishers’ dime. Has anyone taken that plunge?

    @ 3:43 pm
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    @ 4:25 pm