A couple of years ago, we launched LegalPubs.ca to aggregate RSS feeds from Canadian legal publishers. The site helps identify the latest books and products being offered, and is typically followed by law librarians who are tasked with making these purchases. In an average month, the site shows around 5k products, and inspires around 1500 product clicks. Last month was typical, with those stats captured in the image below:
Given that the Canadian Association of Law Libraries (CALL) has around 500 members, which isn’t the website’s entire audience (but what I’ve always suspected to be the vast majority), the numbers aren’t all that bad. Pretty good, in fact.
But something that’s completely escaped me until now, is a point made in a recent email from the CALL vendors liaison committee, which referenced LegalPubs.ca as a tool to leverage RSS as a green strategy. That is, using RSS to reduce all those paper advertisements funnelling into law libraries & law firms around the country. Interesting.
The only way the premise works of course, is for Law Librarians to be using RSS for new product awareness. So the question becomes: Are we there yet? Honestly, I don’t know the full answer to that. But the numbers above do point toward being ‘on our way‘; and unlike paper advertising, there are some click-through metrics to back it up.