About an hour ago, Kelly Phillips Erb, aka TaxGirl, put an entry on Twitter that I think most regular users of the service would agree with:
Some people obviously see value to twitter, and some think it’s a waste of time. Everyone has a right to critique, so that’s not (entirely) at issue. But when it comes to writing about the nuances of Twitter (or any web tool for that matter) – those ‘how to become a success‘ type stories – having a little experience should be a prerequisite. No? Frankly, there are a few ‘personas’ out there that I think most of us wish would stop before they start.
Here are my ‘top-10 tests’ to figure out if you should stay away from that fashionable Twitter article:
- You don’t have an account.
- You have an account, but have six tweets to your name.
- You followed six hundred people with no tweets in your account, and can’t figure out why no one returned the favour.
- You’ve been on (but mostly off) the service for less than three months.
- You’re a journalist and your editor told you to start an account.
- You’re a journalist who’s opened an account expressly to write a story about twitter.
- You’re evaluating the ROI of twitter as a business development tool.
- You’re a marketing consultant and you think “it’s about time” to write about this twitter thing.
- You’re intentionally set to write a Twitter critique article purely for the backlash & media exposure.
- You’re David Letterman. (ok, funny filler. enjoy!)