Comments on: New Tool for In-house SEOs http://www.stemlegal.com/strategyblog/2008/new-tool-for-in-house-seos/ by Steve Matthews Wed, 01 Feb 2012 22:43:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Law Firm Web Strategy : Avg Cost per 'Lawyer' Search in Google http://www.stemlegal.com/strategyblog/2008/new-tool-for-in-house-seos/comment-page-1/#comment-495 Law Firm Web Strategy : Avg Cost per 'Lawyer' Search in Google Wed, 13 Aug 2008 21:49:10 +0000 http://www.stemlegal.com/strategyblog/2008/new-tool-for-in-house-seos/#comment-495 [...] the word ‘lawyer’. Using Google’s keyword research tool, an item I blogged about back in July, I was able to turn synonyms off and then export those terms into a CSV file, and then import them [...] [...] the word ‘lawyer’. Using Google’s keyword research tool, an item I blogged about back in July, I was able to turn synonyms off and then export those terms into a CSV file, and then import them [...]

]]> By: Law Practice Matters » Blog Archive » If You Build It, They Will Come… If They Can Find You http://www.stemlegal.com/strategyblog/2008/new-tool-for-in-house-seos/comment-page-1/#comment-456 Law Practice Matters » Blog Archive » If You Build It, They Will Come… If They Can Find You Thu, 17 Jul 2008 13:38:44 +0000 http://www.stemlegal.com/strategyblog/2008/new-tool-for-in-house-seos/#comment-456 [...] however, you do feel comfortable trying your hand at SEO on your own, here is a start.  There is a new SEO tool available to you:  Google has recently altered their keyword research tool, showing actual search [...] [...] however, you do feel comfortable trying your hand at SEO on your own, here is a start.  There is a new SEO tool available to you:  Google has recently altered their keyword research tool, showing actual search [...]

]]> By: Steve Matthews http://www.stemlegal.com/strategyblog/2008/new-tool-for-in-house-seos/comment-page-1/#comment-453 Steve Matthews Fri, 11 Jul 2008 20:23:09 +0000 http://www.stemlegal.com/strategyblog/2008/new-tool-for-in-house-seos/#comment-453 <p>That's a big question Angela. My general answer would be to say that it's a balance. You must have enough search volume to make it worth investing the time; but the target phrase must also be niche enough to define a serviceable need.</p> <p>I would also qualify, that while the Google tool is intended for 'paid' search, my interest is more on the natural search results. The difference, in my experience, is you can generate more visitors via the natural results. And the likely reason for that is that most studies (not all) show some amount of distrust with the paid search results.</p> That’s a big question Angela. My general answer would be to say that it’s a balance. You must have enough search volume to make it worth investing the time; but the target phrase must also be niche enough to define a serviceable need.

I would also qualify, that while the Google tool is intended for ‘paid’ search, my interest is more on the natural search results. The difference, in my experience, is you can generate more visitors via the natural results. And the likely reason for that is that most studies (not all) show some amount of distrust with the paid search results.

]]> By: Angela Harms http://www.stemlegal.com/strategyblog/2008/new-tool-for-in-house-seos/comment-page-1/#comment-452 Angela Harms Fri, 11 Jul 2008 16:03:54 +0000 http://www.stemlegal.com/strategyblog/2008/new-tool-for-in-house-seos/#comment-452 I am working on understanding this long tail stuff better. How do you determine, when advertiser competition is so strong, what keywords it makes sense to pursue? I am working on understanding this long tail stuff better. How do you determine, when advertiser competition is so strong, what keywords it makes sense to pursue?

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