My friend & legal marking consultant Allison Shields is out spamming legal bloggers today, trying to guilt us into pushing the latest issue of the ABA LPM’s Law Practice Today.

Actually, not spam at all… :) In fact, I might even remember opening my mouth in one of the Tucson meetings and suggesting something like a blogger outreach program. Luckily, there are people like Allison around to help turn those keener ideas into something useful.

Now let me back track even further, and ask you to visit Allison’s Legal Ease Blog for a full run down of all the latest articles.  Of course, you could visit the LPT website directly, but then you don’t get to see Allison’s great blog!  And if you look back at that first paragraph, you’ll see I did call the woman a spammer. It’s the least we can do, right?

…

Ok, back on the serious side…  I would like to pick out one article that I thought was quite helpful from this issue.  And that was, Carly Sproul’s piece titled Surviving and Thriving in a Tough Economy. She offers a short bullet point list of tactical considerations, and finishes with some solid advice:

“maintain a positive outlook. The economy is cyclical and while we are currently heading down, a rebound is guaranteed. Things may get worse before they get better, but those who take a proactive approach to marketing and business development will be able to weather the storm and position themselves for the next upswing.”

Finally, I haven’t talked too much about my involvement in the ABA LPM so far. Mostly because I still feel like the rookie and that I’m learning the ropes. That said, I’m now into year two on the Editorial board for the Magazine, and I’ve been tasked with a very cool new project. It’s Web 2.0 oriented, as you might expect, and something I hope to be blogging about in more detail shortly.

Stay tuned.