http://www.stemlegal.com/strategyblog/2008/lexblog-interview-on-law-firm-seo/ by Steve Matthews Fri, 04 Jul 2008 01:07:30 +0000 http://wordpress.org/?v=2.2 http://www.stemlegal.com/strategyblog/2008/lexblog-interview-on-law-firm-seo/#comment-230 Barbara Bix Tue, 05 Feb 2008 01:37:38 +0000 http://www.stemlegal.com/strategyblog/2008/lexblog-interview-on-law-firm-seo/#comment-230 Great interview! Just a few quick additions. Identify your objectives before you start out. Too many people try to optimize for terms that buyers will only search on when they're ready to engage a professional services firm. Of course, that's exactly whom you want to reach--except that by that time the prospective client may already have formed a relationship with a competitor. Instead, as Steve recommends think bigger. Expose prospective clients to your firm before they are even considering hiring a law firm. One way to do this is to write articles on topics of interest to them--before they find themselves in the situation where they will need a lawyer to attract searchers to your site. Once there, you can offer to send them free articles on th same topic. Tactics like this one will help you establish a relationship early on--and stay high on prospective clients' radar so that they think of you when it comes time to buy. As for evaluating an SEO company, check their ratings for their own site. As Steve points out, you want to see how they do in a very competitive market and SEO is certainly a competitive market. Great interview! Just a few quick additions. Identify your objectives before you start out. Too many people try to optimize for terms that buyers will only search on when they’re ready to engage a professional services firm. Of course, that’s exactly whom you want to reach–except that by that time the prospective client may already have formed a relationship with a competitor. Instead, as Steve recommends think bigger. Expose prospective clients to your firm before they are even considering hiring a law firm. One way to do this is to write articles on topics of interest to them–before they find themselves in the situation where they will need a lawyer to attract searchers to your site. Once there, you can offer to send them free articles on th same topic. Tactics like this one will help you establish a relationship early on–and stay high on prospective clients’ radar so that they think of you when it comes time to buy. As for evaluating an SEO company, check their ratings for their own site. As Steve points out, you want to see how they do in a very competitive market and SEO is certainly a competitive market.

]]> http://www.stemlegal.com/strategyblog/2008/lexblog-interview-on-law-firm-seo/#comment-229 Lexblog Interview on Law Firm SEO | Library Stuff Tue, 05 Feb 2008 01:00:30 +0000 http://www.stemlegal.com/strategyblog/2008/lexblog-interview-on-law-firm-seo/#comment-229 [...] Steve Matthews - “I’m going to break a personal rule today.” [...] […] Steve Matthews - “I’m going to break a personal rule today.” […]

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