I love guerrilla marketing like Larry Bodine love’s guerrilla marketing. Time permitting, drop by Larry’s blog and check out some of the examples he’s just posted.

Larry’s also posted a podcast (mp3) recently that gives a great overview of why lawyers should invest their time marketing. Now I’m sure Larry would admit there’s nothing earth shattering about the interview he gave. However, I did think many of his questions were thought provoking, and especially for those lawyers that just can’t seem to justify investing the time required.

So here’s my guerrilla marketing idea … Larry should upload this podcast to 20 or 30 Ipods, and then send it parcel-post to the Marketing Directors of the firms he would most like to work with!

Or, what if some in-house CMOs did this themselves with a series of marketing training podcasts? If a travel schedule could be obtained for the firm’s attorneys, every business trip could also be a marketing training trip! Would that not be effective and well received?

I’ve always held the concept of guerrilla marketing in high regard. It’s a form of marketing that’s both creative & innovative. And done well, it can make a long lasting impression. I’d love to see more law firm marketing that fits this description.

And if there are legal marketers out there doing this kind of stuff already, please drop me a note. I’m more than willing to blog about this kind of stuff. I just think its fantastic!