Comments on: Google Reputation Management for Lawyers http://www.stemlegal.com/strategyblog/2007/lawyer-reputation-management/ by Steve Matthews Sat, 06 Sep 2008 18:41:56 +0000 http://wordpress.org/?v=2.5.1 By: William Arruda http://www.stemlegal.com/strategyblog/2007/lawyer-reputation-management/#comment-104 William Arruda Mon, 03 Dec 2007 19:33:07 +0000 http://www.stemlegal.com/strategyblog/2007/lawyerreputation-management/#comment-104 <p>Hello Steve,</p> <p>We learned from our online ID calculator that was used by over 30,000 professionals that lawyers have among the lowest GQ scores (Google Quotients) - 4.9 was the average on a scale of 0 - 10. </p> <p>There are two measures - volume (how much 'stuff' there is on the web) and relevance (how consistent the content is with how you want to be known). We have found that it is typically the volume component that brings down the score for lawyers. Personal branding online is critical to success, so understanding your GQ is a great step in the personal branding process.</p> <p>Best.<br /> William Arruda<br /> Hello Steve,

We learned from our online ID calculator that was used by over 30,000 professionals that lawyers have among the lowest GQ scores (Google Quotients) - 4.9 was the average on a scale of 0 - 10.

There are two measures - volume (how much ’stuff’ there is on the web) and relevance (how consistent the content is with how you want to be known). We have found that it is typically the volume component that brings down the score for lawyers. Personal branding online is critical to success, so understanding your GQ is a great step in the personal branding process.

Best.
William Arruda

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