Archive for December, 2007

2007 Canadian Law Blog Awards

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I’m happy to announce another Stem web publishing initiative — the 2007 CLawBies – Canadian Law Blog Awards!

The law blog awards are patterned after Dennis Kennedy’s Blawggies, and are intended to showcase some of the great blogging talent we have north of the border. This is the second time these awards have been given out, having instituted the concept on my Vancouver Law Librarian Blog last December. Next year, I’d like to expand this effort to taking nominations and voting, but for now it was enough to move the awards to their own website at Clawbies.ca.

Thanks to my many friends in 2007 that helped get Stem off the ground. Have a safe and prosperous new year!

Cheers,
Steve

‘An Insurance Night Before Christmas’

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This masterpiece courtesy of the Insurance law group at my former law firm.  As usual, very creative marketing. Nice work gang!

……………

T’was the night before Christmas, when outside my house
our dog was barking, and awakened my spouse.
“Eh buddy!” she cried as we heard a loud shout
“Go see what that ruckus is all about”.

Out past the children all snug in their bed
I hurried with just one thought in my head.
For I knew that night St. Nick’s on his way
But where, oh where, would he park that darn sleigh?

‘Cause during the day it had snowed and snowed
until it completely covered the road.
Shovels and salt, I’d used them not.
For in all frankness I’d quite simply forgot

Alas when at the window I arrived,
a sight I beheld with my very own eyes.
Out in the middle of our snow covered walk
lay a big man in red completely asquawk.

His presents lay strewn all over the drive
but as I approached he came suddenly alive.
“This is a hazard and you failed to take care,
for me to be safe”, he did huffily declare.

“Put your insurer on notice right away,
as my elves will be suing come Boxing Day:
a claim will be made for breach of an Act,
Occupier’s Liability, to be exact !”.

So back into the house I went with a clatter
to locate a policy which might address the matter.
My Homeowner’s Comp I thought might respond
with grants of coverage above and beyond.

As on the advice of my broker I’d acquired
a specific endorsement which was truly inspired:
“We cover damages valid under all laws
which may be claimed by Santa Claus”

Back into bed I sprang with delight
and knowing I was insured, I slept through the night.

When boxing day came I accepted a writ,
thinking the insurer would take care of it.
How shocked did I feel when the letter arrived
stating “thanks for the premium, but coverage denied!”

Snow on the roof in Vancouver, so strange
this condition amounts to material change.

Now Claus has a judgment and I lost my house,
I sleep in an alley I share with a mouse.
I thought I had coverage but found out not quite,
A tough lesson to learn on a cold Christmas night.

****************************************

ins-happyholidays07.jpg

CW’s Insurance group wishes you happy holidays and our best wishes for a prosperous (and well-insured) new year!

……………

LawBlogs.ca & LegalPubs.ca: New Stem Websites

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Taking a break from web strategy content here, I’d like to highlight a couple of new Stem Legal websites:

  • First up and just launched yesterday, my Canadian Law Blogs List which started life in September 2005 as a VLLB blog post has now been moved to its own website at LawBlogs.ca. The list will remain open (& free) to any Canadian blogging lawyer, law librarian, legal marketer, legal tech specialist, or paralegal.
  • The second site, launched on November 1st, is LegalPubs.ca. The purpose of LegalPubs (as you might guess from the name) is to produce a one-stop-shop for newly released Canadian legal publications. The site uses RSS technology to automatically aggregate new book titles from Canada Law Book, Thomson-Carswell, Irwin Law, CCH Canadian, and LexisNexis Canada. Canada is one of the first countries in the world to have our major legal publishers on-side with RSS technology, and this site really showcases how RSS can extend the reach of existing web content.

For me, these websites reflect my larger vision for Stem, and that the concept of ‘profile building’ is more than just being a consultant or an industry-based SEO service. I want Stem to evolve into a service that helps with the big picture, making sure all the factors are working together – audience profiling, web advertising, SEO, web publishing, cohesive branding, etc. … And the way you do that, from my perspective, is to get involved in what you’re preaching. How can you possibly advise on website marketing if you haven’t executed yourself? How can you advise on law blogging if you aren’t a blogger yourself? Experience is critical, and while I think I could rely on personal history, executing in the present (and the future) is just as important.

I hope to continue the Stem network expansion in 2008! And maybe in late 2007… :-)

Google Reputation Management for Lawyers

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My second Web Law Connected column has just been posted over Slaw. The article, titled Top Five Digital Landmines for Lawyers, identifies five situations or events where the ‘online fallout’ can damage a lawyer’s personal brand in Google. In each of these reputation situations, undesirable information shows up prominently in Google when clients & potential clients are searching for a lawyer by name.

The events or situations I noted were:

  1. The Newspaper Story Gone Awry
  2. Blog Attacks
  3. Having a Google Twin
  4. The High Profile Court Case
  5. The Person Web -vs – The Business Web

For a more detailed explanation, please link on over and read the article. :-)

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