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Stem News

Hissey Kientz Launches Zofran Microsite

Stem client Hissey Kientz has launched a microsite for families affected by birth defects related to the anti-nausea drug Zofran, at

Zofran microsite

Zofran (ondansetron) is often prescribed to cancer patients for treatment-related nausea, but some physicians have prescribed it to pregnant women to treat nausea and vomiting due to morning sickness. Several studies have found that Zofran taken during pregnancy could be related to birth defects such as cleft palate, cleft lip, heart defects, and other developmental abnormalities.

The site provides information on the birth defects and side effects related to Zofran, recent news on studies, adverse reports, and product withdrawals, and details on filing a lawsuit.

Stem Around the Web

It’s time for another edition of Stem Around the Web, our occasional roundup of company news.

We’ll be back in another few months with our next edition. In the meantime, tune in to the Canadian Law Blog Awards (aka The Clawbies), which are running this month. Check out the nominations that have come in to date, and watch for the winners to be announced at on December 31st.

Happy holidays from all of us at Stem Legal!




Cutter Law Launches Metal Hip Implant Microsite

Stem client Cutter Law recently launched a new microsite for their metal-on-metal hip replacement practice at


The site provides information to people injured by defective metal hip implant units, which are known to cause side effects such as joint failure, pain, infection and metal poisoning.  These devices, produced by manufacturers DePuy, Biomet, Smith & Nephew, Stryker, Wright, and Zimmer, have been implanted in thousands of people across the United States.

One novel feature of the microsite is an interactive map of the firm’s reported metal-on-metal hip implant problems, which helps the visitor visualize the geographic spread of this issue throughout the United States.


Also included are details on settlement agreements with Stryker, Biomet and DePuy, along with the firm’s experience and involvement with metal-on-metal hip implant litigation and a blog that provides updates on related lawsuits, recalls and settlements.

Stem Legal Welcomes Woods, LaFortune LLP

Stem Legal is pleased to welcome our newest client, Woods, LaFortune LLP.

Woods LaFortune LLP

Woods, LaFortune is an international trade law firm based in Ottawa, ON. The firm’s four lawyers — Michael Woods, Gordon LaFortune, Paul Moen and Catherine Walsh — serve Canadian and international business clients. With a focus on flexibility, innovation and proactive cost-effectiveness, the firm helps clients in all areas related to international trade, such as:

  • Trade remedies
  • Country of origin
  • Duty drawback, deferral and remission
  • Import and export controls, TRQ and EIPA
  • Investor-state dispute resolution (including NAFTA)
  • Internal trade agreements (WTO, NAFTA and other free trade agreements)
  • Government procurement and relations
  • Appeals and judicial reviews

The firm’s lawyers are actively involved in trade law alliances and industry groups, write extensively and speak regularly on trade law matters. Woods, LaFortune publishes the Canadian Trade Law Blog and can be found on Twitter at @WoodsLaFortune.

About Woods, LaFortune LLP: Based in Ottawa, ON, boutique international trade law firm Woods, LaFortune LLP focuses on international trade and business, investment, customs, government procurement and government relations.  The firm offers strategic advice and analysis, business planning and analytical research, and represents clients before domestic and international courts and tribunals. The firm’s founders Michael Woods and Gordon LaFortune are internationally recognized for their expertise in trade law.

About Stem Legal Web Enterprises: Stem Legal helps law firms build online profile and increase web-driven business. Tactics range from law firm SEO and link building campaigns, to audience profiling and content development strategies. Stem also helps firms leverage the social web by using law blogs and social networking, developing content syndication strategies, and participating in business market conversations.

For more information, please contact Steve Matthews at 604.826.8072, or by email at


Stem Around the Web

Here’s the latest installment of  “Stem Around the Web”, our periodic roundup of company news highlighting some of our recent and notable activities.

  • Steve Matthews has been named Editor at the highly respected online legal magazine,  Steve was one of the four co-founders of Slaw back in 2005, and the site now boasts a team of about a hundred contributing writers and almost a million pageviews every month.
  • Stem senior consultant Jordan Furlong and Steve were both cited in this roundup of reactions to the Canadian Bar Association’s major new report, the CBA Legal Futures Initiative.
  • Jordan and Steve have both written for Attorney at Work over the last while too: Jordan shared five reasons you should care about “NewLaw” and Steve carried on the discussion of whether law firm homepages are dead.

We hope to be back before long with another edition!

Stem Welcomes Cutter Law

Stem Legal is pleased to welcome out newest client, Cutter Law.


Cutter Law is a personal injury law firm based in Sacramento, California, representing clients locally and across the state and country. The firm strongly believes that justice isn’t a privilege, it’s a right, and delivers legal service with passion and personal attention.

Led by Brooks Cutter, the firm has a special focus on dangerous drug and defective medical device cases, particularly metal-on-metal hip implants, transvaginal mesh, and heart defibrillator leads.

Cutter and fellow attorneys John Parker, Tiffany Tran, and Rebecca Hause-Schultz also help clients who have suffered serious injuries in motor vehicle accidents (including brain and spinal cord injuries). Other areas of practice include medical malpractice, insurance bad faith, whistleblower law, and consumer class action.

Find Cutter Law on Twitter, LinkedIn, Facebook, and YouTube.

About Cutter Law: Sacramento-based civil justice and personal injury law firm Cutter Law represents clients seriously injured by accidents, defective medical devices, and dangerous prescription drugs. Firm founder Brooks Cutter has been named a Northern California Super Lawyer for the past 10 years, is a Martindale Hubbell AV-Preeminent rated attorney, and has received awards from the Consumer Attorneys of California and the Capitol City Trial Lawyers Association. He is also an accomplished class action lawyer, having been appointed to Plaintiff’s Steering Committees for several medical and consumer class actions.

 About Stem Legal Web Enterprises: Stem Legal helps law firms build online profile and increase web-driven business. Tactics range from law firm SEO and link building campaigns, to audience profiling and content development strategies. Stem also helps firms leverage the social web by using law blogs and social networking, developing content syndication strategies, and participating in business market conversations.

For more information, please contact Steve Matthews at 604.826.8072, or by email at


Russell Alexander Launches Ontario Divorce Help

Announced on his FamilyLLB blog earlier today, Russell Alexander has launched a new FAQ and resource driven website at

“Developed by legal counsel at Russell Alexander Collaborative Family Lawyers, Ontario Divorce Help is an online resource that delivers answers to many common questions about Ontario family law. From the initial stages of marital separation, to longer-term disputes related to issues such as child custody or support payments, we answer the most frequently asked questions (“FAQs”) that we hear about marital disputes in Ontario, Canada.”

Created with our team here at Stem, this site is presented in a “Question and Answer” format, documenting answers to common family law questions.  This site also offers a list of Family Law mediators in the region, recommended websites and books, and a series of helpful videos taken from the firm’s youtube channel.

Congratulations to everyone involved!

Hissey Kientz Adds Testosterone Booster Lawsuit Practice

Stem client Hissey Kientz LLP has announced a new practice area and microsite for men who have taken testosterone boosters and suffered harmful side effects, such as”stroke, heart attack, pulmonary embolism and coronary artery disease.”

The new website, located at, provides detailed information on these side effects, the research supporting increased risk for cardiac problems, and the rising number of lawsuits. Screen shot below:


For more information on testosterone (‘Low-T’) lawsuits, please visit the microsite or contact Hissey Kientz’s person injury lawyers directly.

Hissey Kientz Announce Zithromax (Z-Pac) Litigation Practice

Stem client Hissey Kientz LLP has announced a new litigation practice area for individuals suffering liver damage, side effects and other complications after taking Zithromax.

Commonly known as “Z-Pak”,  Zithromax is a popular antibiotic manufactured by Pfizer and prescribed for treatment of mild to moderate infections. In a number of cases, users have reported experiencing liver damage including “elevated liver enzymes, jaundice and liver failure.” Some patients with Z-Pak liver complications have been forced to undergo liver transplant surgery, and in extreme cases Zithromax liver damage has even led to death.

For more information about the new Z-Pac practice area, please visit the link above or contact Hissey Kientz’s lawyers directly.

Koplow Win in Scottsdale DUI Evidence Case

Long time Stem client Lawrence Koplow is in the news again, and for very good reason.  A landmark DUI case we mentioned a few months ago involving faulty test equipment at the Scottsdale Crime Lab has received a favorable decision in Arizona courts.  The Judge reviewing the case has thrown out blood test evidence involving 11 DUI charges; a decision that will likely have an impact on all DUI charges in Scottsdale, Arizona since 2009.

Here is a news clip from a local CBS affiliate summarizing the potential fallout:

The story was picked up by various TV channels and news outlets. Here’s a summary of the coverage:

Congratulations to Lawrence! This is a fantastic outcome.

Stem Legal’s First Book Now Available! “Content Marketing And Publishing Strategies For Law Firms” On Sale Now

BookCover - Content MarketingSteve Matthews and Jordan Furlong are proud to announce the publication of the very first book from Stem Legal Web Enterprises.

Content Marketing And Publishing Strategies For Law Firms has just been published by The Ark Group, one of the legal industry’s most respected publishers of high-quality books about the business of law. Based on their combined 35 years in the legal marketplace, Content Marketing And Publishing Strategies For Law Firms represents the complete collection of Steve’s and Jordan’s knowledge, insights and advice for law firms concerning why and how to publish content for marketing purposes.

The book, applicable for firms ranging from small regional entities to national or global giants, provides law firms with the following valuable knowledge:

  • Why law firms need strategies to guide their content publishing efforts
  • How to create a law firm publishing strategy, and what it should contain
  • Why firms must integrate their publishing, business development and branding strategies
  • How to choose the best platforms and publications to host law firm content
  • How to distribute a firm’s content through the most effective channels
  • How to create, maintain and enforce a culture of publishing in a law firm
  • Why and how to measure the results of a law firm’s publishing efforts

From newsletters to blogs to microsites, from Twitter to LinkedIn to Google Plus, Content Marketing And Publishing Strategies For Law Firms delivers market-leading insights to law firms that want to maximize the value of their publishing efforts. Bonus Feature: four real-life case studies from the United States and Canada that show how law firms are already succeeding through strategic approaches to content marketing.

To order your firm’s copy of Content Marketing And Publishing Strategies For Law Firms today, visit the book’s information page at The Ark Group’s website. If you want to get a preview of what the book offers, read the executive summary (PDF), or even better, download a free sample chapter (PDF).

Catherine Best Re-launches

Stem Legal is pleased to announce the re-launch of the iconic legal research website, Best Guide to Canadian Legal Research, at

Best Legal Researhc

Over the past few months, we’ve had the pleasure of assisting Catherine Best, the site’s creator and author, in converting the site from simple, static HTML to a robust, standards-compliant, WordPress-based website complete with a striking new design. We worked with Catherine to optimize content organization and give more prominence to the site’s centerpiece, the Step-by-Step Legal Research Process flowchart. Catherine has also debuted the Canadian Legal Research Blog.

Launched 15 years ago in 1998, the Best Guide to Canadian Legal Research quickly became a favourite of law students, legal researchers and librarians across Canada and internationally. Users consistently praise its comprehensive information, valuable links, and clear explanations of legal research concepts. Stem is honoured to have been a part of the transformation of such an iconic and important website.


Stem Welcomes Robson Carpenter LLP

Stem Legal is pleased to welcome our newest client, Robson Carpenter LLP.


Robson Carpenter LLP is a specialized firm and services clients requiring legal services in the following areas:

Robson Carpenter LLP’s lawyers – Greg Carpenter Craig Robson, William Thompson, Adam Zasada Khiam Nong, and Megan MacDonald – clerks, and administrative staff are committed to providing excellent service and a high level of value to the firm’s clients.  Just a few of the things that make Robson Carpenter LLP different from many other firms and that exemplify the service and value that Robson Carpenter LLP offers are explained here.

The lawyers of Robson Carpenter write a group blog, the Condo Development Blog, and Adam Zasada authors the Ontario Construction Law and Litigation Blog, which won a Clawbie for Best New Law Blog in 2012.




Connect with Robson Carpenter LLP on Twitter (@RC_LLP) and LinkedIn.

 About Robson Carpenter LLP: A boutique law firm serving clients across Ontario, Robson Carpenter LLP was established by Craig Robson and Greg Carpenter in 2006. The firm’s six lawyers advise and represent clients – most of whom are involved in real estate, construction, or insurance – in matters within the firm’s chosen areas of practice: condominium and subdivision development, construction law and litigation, insurance law, condominium corporation advice, and litigation and dispute resolution.  Robson Carpenter LLP’s offices are based in Ayr, Ontario, but the firm assists clients located throughout the Province of Ontario.

 About Stem Legal Web Enterprises: Stem Legal helps law firms build online profile and increase web-driven business. Tactics range from law firm SEO and link building campaigns, to audience profiling and content development strategies. Stem also helps firms leverage the social web by using law blogs and social networking, developing content syndication strategies, and participating in business market conversations.

For more information, please contact Steve Matthews at 604.826.8072, or by email at

New Mirena IUD Microsite from Hissey Kientz

Stem client Hissey Kientz recently created a microsite for consumers who have suffered injuries related to the Mirena IUD. The site is available at


The Mirena intra-uterine birth control device has been linked to side effects such as ectopic pregnancy, perforation of the uterus, pelvic inflammatory disease, infection and abnormal vaginal bleeding, which can lead to permanent infertility or require surgery to correct.

Mirena was introduced to market in 2000, but in 2009, the FDA warned its manufacturer, Bayer Pharmaceuticals, that Mirena advertising “presents unsubstantiated claims, minimizes the risks of using Mirena, and includes false or misleading presentations regarding Mirena”. To date, more than 40 lawsuits have been filed, alleging Bayer knew about the risks associated with Mirena and failed to provide adequate warnings to consumers.

The microsite and corresponding video include information on the device and its reported side effects, related news, and contact information for consumers interested in discussing their case with a lawyer.

Stem Around the Web

It’s been a couple months since our first edition of “Stem Around the Web” – the company version of our routine client news roundup. Here’s a quick look at what we’ve been up to since then, beyond our own network of blogs:

We’ll be back in another couple months!


Lawrence Koplow’s DUI Evidence Case Makes National Headlines

Stem Legal client Lawrence Koplow has had a busy week – a case he’s involved in has made national headlines.

Reporting in the Phoenix-based Arizona Republic newspaper described how 11 DUI cases have been consolidated into one action, questioning “whether a crime-lab technician’s decision to bootstrap old software onto a new blood-testing machine in 2009 — and the faulty results that allegedly arose from that decision — has affected evidence handled by Scottsdale’s crime lab.” (See: Scottsdale DUIs in question over lab methods)

Koplow, a criminal defense lawyer with a large DUI practice, was quoted several times in the article.

“Forget about suppressing, they’re not even letting juries know this is going on. … They’re letting juries hear from the crime lab, ‘We’re confident that this machine is accurate within 5 percent,’ when the reality is there’s all this evidence to the contrary.”

The Republic article was picked up by the Associated Press and subsequently reported across the US.

Small Firm Innovation’s Fresh New Look

Stem Legal was honoured to collaborate with our client Clio to design a new look for Small Firm Innovation, the practice management website they created and maintain.


Written by, for, and about solo and small law firms, Small Firm Innovation now features more prominent monthly themes, eye-catching visuals, and increased exposure and visibility for its contributors.

Clio President and CEO, Jack Newton:

“We’re proud that Small Firm Innovation has become an important, award-winning resource for solos and small firms in the short time since in launched in June of 2011. Together with the team at Stem Legal, we’re thrilled to launch a new visual design for Small Firm Innovation that helps the amazing content on the site stand out.”

For more details on the site’s makeover, see our post, Behind the Scenes on the Small Firm Innovation Redesign, on Law Firm Web Strategy.

Congratulations, Clio and the Small Firm Innovation team! We are proud to have had the opportunity to work on this project with you.

Clio Reveals Latest Integrations at ABA TECHSHOW 2013

Stem client Clio has just returned from another successful year at ABA TECHSHOW, where they announced a pair of new integrations with their cloud-based law practice management software.

Clio users are invited to sign up to beta test integrations with cloud-based document management service NetDocuments and cloud-based accounting service Xero. General availability for both integrations is planned for May 2013.

See Clio’s press releases for more information:

Congratulations, Clio!

Steve Matthews on Building a Law Firm Publishing Culture

Stem president and founder Steve Matthews will be presenting a free webinar through Lunch Hour Legal Marketing on Thursday, April 18th 2013. Steve’s talk is on Creating (and Managing) a Law Firm Publishing Culture.

Lawyer publishing has long been a staple of law firm marketing, turning lawyers who “wrote the book” on their area of practice into widely recognized authorities who showcased their professional credibility to the market. What has changed, thanks to the Internet, is the volume!  Most firms have significantly more authors, publishing vehicles, and content distribution options than ever before, especially digitally. But what if your firm isn’t moving in this direction? Or, almost worse, what if it is moving, but so quickly that there is no formalized strategy behind your firm’s publishing?

Steve will discuss:

  • How (and where) to inspire new authorship within your firm;
  • Finding the right “fit” between different authors and publishing vehicles (or, why everyone is not necessarily a blogger!);
  • Building better routines — monitoring and brainstorming new topics, editorial calendars, scheduling;
  • The role of practice group publishing in midsize and larger firms;
  • Creating measurable objectives that support your firm’s business goals;
  • The role of search engine traffic in creating continued exposure for your firm’s body of work;
  • Identifying publishing targets, audience demographics, and measuring exposure; and
  • Time management — tips for making the demands of writing and publishing easier.

To register for this free webinar, visit  Lunch Hour Legal Marketing is a joint effort from the Massachusetts Law Office Management Assistance Program, the North Carolina Bar Association’s Center for Practice Management, and the Chicago Bar Association’s Law Practice Management & Technology.

Stem Legal Welcomes Heffner & Associates

Stem Legal is pleased to welcome our newest client, Heffner & Associates.


Established in 1992 by Mark Heffner, Esq., Heffner & Associates is a Rhode Island law firm whose sole focus is elder care law. Older Rhode Islanders and their families are well served by Mr. Heffner and his team of four paralegals, who guide them every step of the way with Medicaid applications, guardianship matters, special needs planning, nursing home asset protection, and wills, trusts and estate planning. After a client passes away, the firm assists the family or executor with probate and estate settlement.

Mark Heffner is a true pioneer in the area of elder law; he’s practiced in this field since 1988, when an elder care crisis in his own family prompted him to develop the skills necessary to protect elderly clients and their loved ones. He is one of only 400 attorneys in the US designated as a Certified Elder Law Attorney by the National Elder Law Foundation (NELF), and has been a member of the National Academy of Elder Law Attorneys for more than 20 years. He also teaches elder law at the Roger Williams University School of Law and authors the Rhode Island Elder Care Lawyer Blog.

About Heffner & Associates: Since 1992, Heffner & Associates has been focused on solving problems and achieving results for older Rhode Islanders and their families. Attorney Mark Heffner is a certified elder law specialist, and his firm provides compassionate, expert advice on managing nursing home costs, estate planning, wills and trusts, and all other elder care issues. Heffner and his staff believe that no matter the situation, it is never too late to obtain a positive outcome for elderly clients and their loved ones. The firm works closely with clients and their families to ensure that healthcare and financial goals are fulfilled, and peace of mind is achieved.

About Stem Legal Web Enterprises: Stem Legal helps law firms build online profile and increase web-driven business. Tactics range from law firm SEO and link building campaigns, to audience profiling and content development strategies. Stem also helps firms leverage the social web by using law blogs and social networking, developing content syndication strategies, and participating in business market conversations. For more information, please contact Steve Matthews at 604.826.8072, or by email at