Law Firm SEO Service
Building a competitive brand requires exposure. That means moving beyond a firm’s current client base, and increasing mind share within targeted industries, practice areas and regional markets. We believe prominent placement within the search engines is an important part of that strategy.
While most law firms invest significant time and money in designing their websites, few make the effort to adequately promote them — and that is an opportunity.
Search Engine Optimization, or ‘SEO’, is a key element within all the services Stem offers. Founder Steve Matthews has over 10 years of in-house experience, a track record of connecting SEO to law firm business development and a string of top placements.
But more importantly, we want to help lawyers use SEO to target audiences, expose practice expertise, and drive new business.
And that’s the point, right?
Working within our monthly retainer service, Stem puts SEO into the marketing mix on two key levels:
- First, we make sure each page of your website accurately reflects and describes the content. We will make suggestions on website coding, address structure, internal linking, and how to boost the keyword relevancy, to name a few.
- And second, we will groom the network of links behind your website. Because the search engines judge you by the company you keep, we create a structure of incoming links that will make your site more visible and trusted. The more Google and the major search engines trust your site, the better it ranks.
We consider law firm SEO an essential building block in your online marketing mix. If your firm is ready to invest in this type of brand exposure, please contact us to discuss how we may help.